Caldwell, ID
- ATV Wagon by Bosski Inc of Caldwell, Idaho was primarily
considered a regional company offering their high
performance trailers to dealers in the Northwest.
In 2005 Bosski expanded with eight new distributors
as ATV Wagon trailers penetrated Canada as well as
the Northern and Eastern US markets. Bosski also opened
up channels of distribution in Norway, Sweden, and
Denmark. Moving into 2006, their expansion continues
with the addition of warehouses in Alaska, Texas and
Nashville, plus recently a distributor signed on to
serve dealers in Kentucky and Tennessee.
“In the last several months we have tripled
our distribution capacity,” says Keith Evans,
Powersports Group Manager at Bosski. Quite a revolution
for a product some people call a cart. “We don’t
make carts, we make high performance ATV trailers
and dealers and consumers love them,” says Evans.
Dealers love the trailers indeed, as an estimated
400 dealers sell and stock ATV Wagon trailers, with
nearly half of them brand new dealers in the last
year.
Bell Industries of Minneapolis is just one of the
distributors having success with the product line,
as they ordered over 120 ATV Wagon trailers in the
last two quarters of 2005. “Our dealers tell
us they are more willing to stock products that their
customers will ask for by name; we have found this
to be true with ATV Wagon trailers,” says Brad
Benson, Cycle/Snow/ATV Manager for Bell Industries.
At Bell’s summer annual dealer-buying show,
interest was high. Later Bell placed an ad in Powersports
Business magazine and had numerous inquiries on the
high performance ATV Wagon trailers. Benson expands,
“Our feedback from current dealers and the responses
from our ad demonstrate that ATV Wagon trailers are
a product ATV enthusiasts will buy”.
ATV Wagon trailers offer features found no where
else, such as, independent suspension, brake/tail
lights, electric Power RAM cylinder which dumps over
a thousand pounds, huge 25” tires, and power
brakes. Bosski’s success is having their retailers
sell quality and features, just like Matt Krsul of
Redline Sports in Butte, Montana. “ATV Wagon
trailers have been a great addition to our business.
Many of our customers are fed up with the discount
“disposable” trailers that have been available.
A little extra salesmanship to feature-benefit the
quality of the product is all it takes to satisfy
a customer,” says Krsul.
Educating and earning dealers can still be challenging.
Evans explains, “A few dealers tell us they
can’t sell pull-behind trailers, as they can
barely sell the plastic carts they have now. Consumers
are buying big, powerful quads in record numbers and
these dealers may be offering small carts that are
not even rated to go faster than 20MPH! Of course
they can’t sell plastic carts, their customers
want strong trailers that can keep up with their ATV.”
Big quads demand big trailers.
The statistics don’t lie. The largest and fastest
growing market of ATVs is the over 500cc segment.
Based on a MIC study, pull-behind trailers are one
of the top accessory purchases made by an ATV consumer.
Consumers want to get more out of their quad, they
want to haul more and have more cargo room. The Aluminum
series of ATV Wagon trailers are creating a whole
new lifestyle—ATV camping. Now a consumer can
take all their gear, stow it in the ATV Wagon where
it is kept clean, safe, and dry, then go on an ATV
adventure anywhere their quad takes them.
ATV Wagon by Bosski will be making their manufacture
debut at the Indy Dealer Expo at booth 6307. New products
featured will be their camouflaged aluminum recreational
trailers and newly updated 2006 line of ATV Wagon
Utility trailers. Learn more at
www.atvwagon.com or call them at 208-455-8433.
1600 UT ATV Wagon
www.
atvwagon.com
5015 Aviation Way
Caldwell, ID 83605
(208) 455-8433