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White Brothers Announces a Change of Business Direction for the Future

(12/14/05) - Tom White founded White Brothers racing in 1975, which has been serving the ATV and motorcycles industry for 30 years. Over the years, White Brothers has become a very recognizable name in the ATV and motorcycle industry, and White Brothers plans on refocusing its business model on further expanding its own branded products while drifting away from distribution of other brand products as it has been doing for years.

White Brothers announced their news to their dealers recently and here is a copy of the letter sent to the dealers in their distribution network, which outlines the new vision for White Brothers.

Dear Valued Partner,

As a leader in hi-performance parts and accessories, White Brothers Racing has officially announced its plans for the future of the company.

Building on the success of its championship-winning 4 stroke exhaust system, White Brothers Racing will dedicate its focus solely on expanding its product line of new exhausts, parts and accessories, transitioning out of distribution.

White Brothers was founded on performance products and throughout its 30 year history has created market leading exhaust systems and accessories. Both Team Yamaha and Team Honda have endorsed our products through their championship-winning seasons and we will continue to build on that. In order to further emphasize its status as a hi-performance aftermarket company, White Brothers Racing will allocate all of its resources on increasing the range of White Brothers branded products and provide its racing partners with the products that can help win races and championships.

White Brother is simply refocusing its strategy to further promote the growth of the White Brothers brand. Additions to the world-renowned exhaust series are the WB Engine Development Division, led by the highly regarded Tom Morgan WB Racing Suspension, WB Wheels and a full compliment of WB Performance products and accessories including the Powerfilter Series.

As a valued dealer, you will be able to continue to purchase the full line of exhausts, engines, suspension, parts and accessoris directly from White Brother. You also have the choice to purchase just the exhaust line, including the Carbon Pro, Aluminum Pro, E2 and MX4 from our distributors, Parts Unlimited and Tucker Rocky.

Committed to you our racing partner White Brothers will focus on a smooth transition and minimal disruption. We thank you personally for your continued support of White Brothers and we look forward to providing you with new and exciting products.

Sincerely,

Tony Bono
Chief Operating Officer


www.whitebros.com
24845 Corbit Place
Yorba Linda, CA 92887
(714) 692-3404


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