Cypress, CA (2/2/2015)
-Yamaha Motor Corp., U.S.A., today announced it has
contributed more than $35,000 in funds and equipment to three GRANT applicants from the last
funding cycle in 2014. The final GRANTs of 2014 bring the annual total to more than $225,000,
advancing the mission of promoting safe, responsible use and open, sustainable access. In celebration
of this milestone, Yamaha sponsored Outdoor Life magazine’s Open Country Awards at this year’s
Shooting, Hunting, Outdoor Trade (SHOT) Show in Las Vegas.
|
Shannon Ankeny was the lucky winner for a giveaway
promotion of a Yamaha generator and a fishing trip to Canada |
“Yamaha’s efforts to be more inclusive by embracing the diversity of the outdoor enthusiast and OHV
user community has been met with great enthusiasm. Yamaha has injected more than $2.5 million into
250 projects across the country focused on addressing a wide spectrum of access issues,” said Steve
Nessl, Yamaha ATV and SxS group marketing manager. “Everyone involved in the Yamaha GRANT
program is extremely proud of the work we have accomplished, but – as always – there is much more
to be done. The call to action to all outdoor enthusiasts is to continue to identify existing problems or
potential opportunities for motorized recreation.”
The fourth quarter GRANT recipients of the Yamaha Outdoor Access Initiative are:
- Cullman County, Alabama
- Great Lakes Dual Sports Club, Michigan
- Highmarket Wheelers ATV Club, New York
These GRANT awarded projects support the program’s industry-leading dedication to safe, responsible
use and open sustainable access to land, trails and riding areas for OHV users. Yamaha continues to
seek qualified projects and applications at local, state and federal levels. The current Outdoor Access
Initiative GRANT application form and guidelines are available online at
www.yamahaoutdooraccess.com.
Today’s announcement coincides with Yamaha’s presence at SHOT Show, which underscored the
Outdoor Access Initiative platform supporting outdoor enthusiasts of all types and included the
sponsorship of the Open Country Awards from Outdoor Life. At a luncheon hosted by Outdoor Life,
Yamaha partnered with 2014 Open Country Corporate award winner, Powderhook, for a giveaway
promotion of a Yamaha generator and a fishing trip to Canada. A drawing held at the end of the event
revealed Shannon Ankeny as the lucky winner.
About Open Country by Outdoor Life Magazine
Hunters and anglers across the nation consistently list one challenge as their primary obstacle to spending more time in the field: Access.
Outdoor Life's Open Country program aims to tackle that issue head on and with boots on the ground. The program highlights volunteer-driven efforts to improve access along with habitat improvements to make existing public lands even better places to hunt and fish.
The program's goal is to substantially increase sportsman's access across the country by promoting events that make a difference.
The Open Country program culminates in an awards system with top projects and participants being honored during a gala at SHOT Show each January.
About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A., (YMUS) a leader
in the motorsports market, makes the toughest,
most capable and versatile ATV and Side-by-Side
vehicles. The company’s ever-expanding
product offerings also include motorcycles,
outboard motors, personal watercraft, snowmobiles,
boats, outdoor power equipment, race kart engines,
accessories, apparel and much more. YMUS products
are sold through a nationwide network of dealers
in the United States.
Headquartered in Cypress, Calif., since its
incorporation in 1976, Yamaha also has facilities
in Wisconsin and Georgia as well as factory
operations in Tennessee and Georgia. For more
information on Yamaha, visit www.yamaha-motor.com.