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Can-Am Named Official UTV of ULTRA4 Racing
2017 KOH UTV Race Sponsored by Can-Am

Valcourt, Qu├ębec (2/7/2017) - Can-Am is the "official UTV of ULTRA4 Racing." This two-year agreement includes the title sponsorship of the UTV portion of the 2017 Can-Am King of the Hammers (KOH) off-road race in California, and the entire ULTRA4 UTV racing series.

Can-Am King of the Hammers
Can-Am will be the title sponsor of the UTV portion of the 2017 Can-Am King of the Hammers off-road race .

The 8-race series is held in the United States. The 9th Annual KOH race is scheduled for Wednesday, Feb 8, 2017, during the King of the Hammers week, which started last Friday. The season concludes with the ULTRA4 National Championship in Reno, Nev.

The Can-Am King of The Hammers UTV race starts at 8 a.m. and ULTRA4 expects more than 70 side-by-side vehicles to enter. According to ULTRA4, the race is widely regarded as the toughest, one-day off-road race in the world, as it combines high-speed desert racing with super technical rock crawling. Side-by-side vehicles qualified for the race on Saturday, Feb. 4.

Can-Am Maverick X3
Can-Am's King of the Hammers UTV race is widely known as the toughest, one-day off-road race in the world.

You can catch live coverage of the 2017 Can-Am King of the Hammers race at

Can-Am will take over each event by branding several of the course's hardest obstacles, the event entry area and, of course, the start/finish line for the UTV portion of the race. A Can-Am activation/hospitality region will also be created for each event on the schedule. The KOH staff will use Can-Am side-by-side vehicles for its race-day support activities. Part of this agreement includes social media promotions as well as TV spots and digital broadcasts.

Can-Am Maverick X3
Can-Am will be branding several of the course's hardest obstacles, including the start/finish line.

In addition to its sponsorship agreement, Can-Am will also field official Maverick X3 side-by-side racers to compete in the Can-Am KOH UTV race and the ULTRA4 series. Those racers include Casey Currie, Cody Currie, Kyle Chandler and Chad Hughes. As well as the KOH UTV race logo.

Can-Am Maverick X3
Official Can-Am Maverick X3 racers will compete in the KOH UTV race as well as the ULTRA4 series.

For more info on Can-Am, visit:

You can catch the official Ultra4 Racing press release here about signing Can-Am as the Official UTV of ULTRA4 Racing.

About BRP
BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3 billion from 105 countries, the Company employs approximately 7,100 people worldwide.


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