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GBC Motorsports ATV Tire

GBC Motorsports Gearing Up for Heartland Challenge
GBC Heartland Challenge August 18-19th in Carlisle, Iowa

Anaheim, CA (8/4/2017) - The 10th Annual GBC Motorsports Heartland Challenge is fast approaching, and racers and spectators alike are busy preparing for “The Most Challenging ATV/SXS Race in America!” This extreme endurance competition set in Carlisle, Iowa pits racers from across the country against one another with all eyes set on the coveted corn cob trophy, cash prizes, and a year’s worth of bragging rights.

GBC Motorsports Heartland Challenge

The action begins on Friday, August 18th as competitors and spectators arrive and prepare for the ultimate showdown to test both racer and machine. (The event grounds will be open on Thursday the 17th for those wishing to arrive early.) As all in attendance get settled in on Friday, racers will go through tech inspection and make final adjustments to their ATVs and SXSs. The afternoon is highlighted by GBC’s BBQ dinner, a chance to bring everyone together in celebration before the competitors are thrust onto the battlefield.

Then it’s time for the day’s main events. The 1.5-hour ACE Challenge will kick off the racing action as the single-seaters make their way through the diverse terrain of the Heartland Challenge course. As the sun begins to settle in the sky, the SXS competitors will line up to embark on a 4-hour journey around the course. This race runs into the night time hours, and the transition from light to dark makes for interesting spectating as the sounds of engines are marked only by the bright lights of each SXS.

Saturday morning comes quickly with the Youth ATV riders lining up bright and early at 7am for a rider’s meeting, with the race kicking off at 8am. Three hours later the Youth ATV Challenge will come to a close and class champions will be crowned. Then, the pre-race rider’s meeting and final preparations for the 10-hour Adult ATV Challenge.

Like the SXS race, this event will begin during the day and run into the night, providing an extra element that riders will need to deal with as they fight to overcome fatigue and stay focused on the race. New this year is the addition of the Wonder Woman class, a solo class for female riders in the same format as the Ironman class. Competitors in these two classes will be solely responsible for piloting their vehicles through the entirety of the 10-hour race, the ultimate test of willpower, endurance and mental fortitude. At the end of it all, the party begins as class winners are awarded their corn cob trophies, cash prizes, and the rights to their title as class champion.

The winners of the pre-registration tire giveaway will receive their prizes during the weekend's activities. Last year, GBC Motorsports awarded the winner with a set of their all-new Ground Buster III tires. This year, three separate winners will be awarded their choice of a set of ATV/SXS tires, trailer tires, or light truck tires.

Class Payout Class Payout
AA $5,000
Ironman $2,000
Pro 4x4 $3,500
Wonder Woman $500
A $1,000
B $500
C $500
+30 $500
+40 $500
UTV Open $3,000
UTV 1000 $2,000
UTV 900 $1,500
UTV 800 $1,000

Ace and Youth class winners will receive goodie bags
Schoolboy $500 Youth 90cc Prod
Youth 90cc Stock
Youth 70cc Prod
Youth 50cc Prod
Super Mini

GBC Motorsports is offering their GBC Bucks contingency program, which rewards top finishing racers that run GBC Motorsports tires at the Heartland Challenge. Racers can earn GBC Bucks, which can then be applied towards the purchase of new tires from GBC Motorsports. Learn more about the program on the website and click here to download the form.

For more information about the 2017 GBC Motorsports Heartland Challenge, including classes, payouts, entry fees, event schedule, complete event rules and registration visit Learn more about GBC’s full line of ATV and SXS tires at and get the latest news and special offers on Facebook, Twitter and Instagram.

GBC Motorsports ATV Tire

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