FOX Museum Opening Offers In-Depth Experience of FOX History
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The evolution of off-road suspension for ATVs, side-by-sides and trophy trucks was mounted on the walls and was one of desert racer and King of the Hammers Rock Race Champion Jason Scherer’s favorite things.

“Seeing the original bolt-on bypass tubes that the Roger Mears truck used was my personal highlight, but it's hard to overlook the roots and see the original dirt bike that started it all.”

Videos of the technology in action allowed viewers to get a feel for where the shocks were placed and the kind of punishment they took as they roamed through the desert sands and rocky terrain. Vivid images showed Jones testing the Cactus Cooler and racing the Baja 1000 with shocks still intact after a race that leaves most shocks destroyed.

FOX Snowmobile Athlete Levi LaValle

As guests mingled through history, wait staff offered snacks to accompany the wine, beer and nostalgia. Final panels of the museum featured some of FOX’s newest athletes, who are the backbone of FOX’s tagline “Redefine your limits.” Hibbert, the six-peat snocross racer was sandwiched between stories of Paul Thacker and Johnny Greaves — both jumped 301 feet on a snowmobile and 800-horsepower truck, respectively.

“It’s just amazing to see the progression, the technology and how much it’s changed. It’s a different ballpark,” LaVallee said. “It’s helped us to reach crazier limits.” 

"Monster" Mike Schultz uses FOX Mountain Bike shocks in his prosthetic knee & Ankle

Monster Mike Schultz, an adaptive athlete who uses FOX mountain bike shocks in his prosthetic knee and ankle design for active sports filled the final panel of the museum. Folks milled around his Moto Knee and the sled displayed with it.

“It’s hard to put this into words. FOX is such a huge company and for me to be a part of it is pretty special,” he said. “Looking at some of this vintage stuff, these old sleds and shocks — it’s come a long way in the last 20 years.”

As folks took a little break from the sensory experience in the museum, they wandered into the dining area where snacks and drinks were served. Choosing from fresh ahi, shrimp cocktail, chicken sautee and loads of sweets including the likes of maple and bacon cupcakes, people sat around tables and caught up. Many were old friends from years of working in their respective industries. Others just met but engaged in lively conversations, learning and teaching the lifestyles they loved. A three-piece band played, backing up the banter with some pleasant guitar, bongo, drums and keyboards.

By all standards the evening was a success, from the smallest children stoked to get autographs and photos with a favorite athlete to the big kids drooling over the toys they’d like to have at home.

“It feels good that we now have roots and history — more or less the legacy of the company — laid out. That should help current and future employees understand the founding values and help our company to continue to be strong and productive.”