Valcourt, Quebec (5/29/2009) - BRP's 
                                2010 Can-Am ATV line-up features the industry's 
                                first air-controlled suspension system (ACS) and 
                                a new Dynamic Power Steering (DPS) with dual-mode, 
                                speed-sensitive power assist, and next-generation 
                                Visco-Lok QE automatic front differential. 
                                
While the Can-Am ATV brand continues to strengthen 
                                  its position as the enthusiast ATV line, BRP's 
                                  2010 models bring even more value through innovation 
                                  to the ATV industry. Features like bringing 
                                  user control to power steering through its dual-mode, 
                                  speed-sensitive DPS system and a six-way adjustable 
                                  air-controlled suspension system give ATV enthusiasts 
                                  more control over the riding experience. 
                                
                                Never have the reasons for the ATV enthusiast 
                                  to buy a Can-Am product been stronger than in 
                                  this year's ATV line-up. Can-Am ATVs always 
                                  feature the most power, sharpest handling and 
                                  best design in the industry, and now, BRP brings 
                                  new technologies that inject unprecedented value 
                                  into ATV riding. 
                                “Our brand is more than ever poised to 
                                  give the consumer what they demand most right 
                                  now: value and innovation,” said Yves 
                                  Leduc, vice-president and general manager, North 
                                  American Sales & Marketing Can-Am and After-Sales 
                                  Operations. “In 2010, BRP brings exclusive 
                                  technologies to the industry and strengthens 
                                  its position as the brand that continues to 
                                  innovate while delivering on its promise as 
                                  the choice for the ATV enthusiast,” he 
                                  added. 
                                BRP's Can-Am products provide innovation not 
                                  only through its technologies, but through its 
                                  value-added packages as well. For 2010, enthusiast's 
                                  favorite options into the XT™ and the 
                                  new XT-P packages that include items like DPS, 
                                  winch, premium tires and wheels, front and rear 
                                  bumpers result in unprecedented value for the 
                                  discerning customer.
                                
                                "In 2010, BRP once again proves to the 
                                  world that the product is king," said Chris 
                                  Dawson, vice-president and general manager, 
                                  BRP International division. "Can Am provides 
                                  greater power, better control and even more 
                                  stunning looks than ever with its 2010 ATVs. 
                                  It is what we believe ATV enthusiasts are looking 
                                  for."
                                
                                  
                                    | 2010 BRP Can-Am ATV New Features Overview | 
                                
                                
                                Air-Controlled Suspension (ACS) – 
                                  The 2010 Can-Am™ Outlander MAX 
                                  LTD line comes equipped with the industry’s 
                                  first air-controlled suspension. The ACS adjusts 
                                  the rear high-pressure gas Fox Racing Shox-built 
                                  suspension to six rider-selectable levels depending 
                                  on the trail conditions or rider preference. 
                                
                                
This allows the LTD to maintain handling characteristics 
                                  even when fully loaded. The ACS air compressor 
                                  also comes with a hose that can be used to fill 
                                  tires while out on the trail. In addition to 
                                  the Outlander MAX 800R EFI LTD, Can-Am now offers 
                                  a Outlander MAX 500 EFI LTD option.
                                
                                
                                   
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                                         Dual Mode 
                                          Dynamic Power Steering available on 
                                          the Outlander XT, Outlander MAX LTD, 
                                          Renegade X Xc Utility ATV Models 
                                           | 
                                
                                Dynamic Power Steering (DPS) – 
                                  Can-Am introduces its advanced power 
                                  steering system on all Outlander XT models, 
                                  the Outlander MAX Ltd models and the Renegade 
                                  X xc. DPS comes with two rider selectable modes 
                                  (“Min” and “Max”) for 
                                  more or less steering assist that is selectable 
                                  by the rider for preference or terrain – 
                                  an industry-exclusive feature. The Can-Am DPS 
                                  has a quicker response to steering torque input 
                                  than other power steering systems on the market, 
                                  and it has more kickback damping than the competition 
                                  without sacrificing essential feedback. In short: 
                                  Less kickback, more feedback. And you can be 
                                  assured the high-capacity; fade-resistant 50-amp 
                                  motor means the steering assist level will never 
                                  change no matter how hard you use it – 
                                  unlike some competition’s systems that 
                                  fade with constant heavy use. If you need more 
                                  convincing our system stands up to whatever 
                                  the trail bring, Can-Am racers have already 
                                  proven DPS in the gruelling GNCC race series.