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AMA ATV MX: 2010 North and 
                                  South Challenge Announced Morgantown, WV (12/16/2009) 
                                - The ATVPG and the ATVA, administrators of the 
                                ITP/Moose Racing AMA ATV Motocross Championship 
                                Series Presented by Parts Unlimited, have announced 
                                the creation of a North and South Challenge. Consisting 
                                of six races each, the Challenge is a program 
                                within the Championship Series established to 
                                accommodate those who are unable to contest the 
                                entire National circuit. "In these tough economic times, we had a 
                                lot of requests to make it possible for families 
                                to still participate in the Nationals," said 
                                Sam Gammon director of the ATVPG. "Although 
                                winning a Challenge title does not supersede a 
                                National title, it does merit prestige for riders 
                                who chose to participate."  For riders who attend all six events of either 
                                the North and/or South Challenge, the Top 3 in 
                                each of the 35 amateur and youth classes will 
                                earn special awards at the final event of the 
                                series. Points will automatically accumulate for 
                                both the AMA ATV Motocross Championship and the 
                                respective North/South Challenge at each National 
                                event.  
                                 
                                  | The Challenge Schedules are: |   
                                  | NORTH CHALLENGE |   
                                  | May 15/16 - Sunset Ridge MX, Walnut, IL June 12/13 - Spring Creek Motocross Park, 
                                    Millville, MN
 July 3/4 - Pleasure Valley, Armagh, PA
 July 17/18 - Unadilla, New Berlin, NY
 July 31/Aug 1 - RedBud, Buchanan, MI
 August 14/15 - Loretta Lynn Ranch, Hurricane 
                                    Mills, TN
 |   
                                  | SOUTH 
                                      CHALLENGE |  
                                  | March 27/28 - Millcreek Raceway, Pell City, 
                                    AL April 17/18 - Ballance Moto X, Bowling Green, 
                                    KY
 May 1/2 - Birch Creek - Danville, VA
 May 29/30 - Steel City Raceway, Delmont, PA
 June 19/20 - Muddy Creek, Blountville, TN
 August 14/15 - Loretta Lynn Ranch, Hurricane 
                                    Mills, TN
 |   To view the complete Challenge Information:2010 
                                AMA ATV Motocross North and South Challenge Info
 The opening round of the 2010 ITP/Moose Racing 
                                AMA ATV Motocross Championship Series Presented 
                                by Parts Unlimited and the South Challenge will 
                                kick off on Saturday, March 27, 2010 at the Millcreek 
                                Raceway in Pell City, Alabama.  For more information go to the official series 
                                Web site at www.ATVMotocross.com. 
                                
About MX Sports Pro 
                                    Racing:MX Sports Pro Racing manages and produces 
                                    the world's most prestigious motocross series 
                                    - the Lucas Oil AMA Pro Motocross Championship. 
                                    An industry leader in off road powersport 
                                    production and management, its mission is 
                                    to raise awareness of motocross racing through 
                                    the production of professional championship 
                                    racing events nationwide. Through its various 
                                    racing properties, partnerships and affiliates, 
                                    MX Sports Pro Racing fields more than 60,000 
                                    action sports athletes each year and attracts 
                                    millions of active fans, spectators and enthusiasts. 
                                    For more information, please visit www.mxsportsproracing.com.
 About ATVA:The All-Terrain Vehicle Association is the 
                                    national membership organization for dedicated 
                                    and enthusiastic ATV riders and owners. Whether 
                                    you enjoy using your ATV for racing, trail 
                                    riding, or back-country hunting, the ATVA 
                                    can help you get more fun out of your ATV.
   
                                 
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                                      Pickerington, OH 43147-0800  |     |