AMA selects Daytona Motorsports Group
to manage professional racing series
Pickerington, OH (3/7/2008)
- The AMA announced today that the
Association has entered into an agreement
in principle to sell the sanctioning, promotional
and management rights for its AMA Pro Racing
properties to the Daytona Motorsports Group
(DMG), based in Daytona Beach, Florida.
Led by Roger Edmondson, the
founder of the CCS motorcycle racing series
and currently the President of the Grand American
Road Race Series LLC, and Jim France, Vice
Chairman/Executive Vice President of NASCAR,
DMG will assume responsibility for the AMA
Superbike Series, the AMA Motocross Series,
the AMA Flat Track Series, the AMA Supermoto
Series, the AMA Hillclimb Series and ATV Pro
Racing. The agreement in principle does not
include the AMA Supercross and AMA Arenacross
Series, the rights to which are held by Live
Nation. Daytona Motorsports Group will license
the use of the AMA name and trademarks to
promote their motorcycle racing activities.
“For as long as I can remember,
the AMA name has been synonymous with professional
motorcycle racing in America,” said France.
Added Edmondson, “Our goal is to guide the
sport into the mainstream of American culture
and showcase the extraordinary abilities of
the competitors and their teams.”
“We are honored to be working
with the Daytona Motorsports Group,” said
AMA President and CEO Rob Dingman. “This group
of individuals have supported the AMA and
motorcycle racing for decades. There isn’t
a better-resourced or more qualified entity
in which to entrust the future of AMA Pro
Racing.”
The agreement between the AMA
and DMG came as a result of an RFP (request
for proposal) process undertaken by the AMA
in September, 2007 to seek promotional partners
for its professional racing series. The AMA
will continue sanctioning amateur motorcycle
racing and club activities.
“Today is a great day for professional
motorcycle racing and for the AMA,” Dingman
said. “By placing AMA Pro Racing in the hands
of people with a proven record of excellence
in motor sports organization and promotion
in a fashion similar to our successful partnership
with Live Nation, the AMA will be able to
focus its resources on its core mission to
be a member advocacy organization.”
© 2008, American
Motorcyclist Association