KYMCO
USA Joins Specialty Vehicle Institute of America
Major Taiwanese ATV Manufacturer Now
Part of Industry Trade Association
Irvine, CA (6/20/2007) - KYMCO USA
is the 11th and newest all-terrain vehicle manufacturer
to join the Specialty Vehicle Institute of America.
The SVIA is the not-for-profit trade association founded
and funded by the leading manufacturers and distributors
of ATVs in the United States, including: Arctic Cat,
BRP, Bush Hog, Honda, John Deere, Kawasaki, Polaris,
Suzuki, Tomberlin, and Yamaha.
KYMCO has joined the members of SVIA to support the
longstanding programs and efforts to make ATV riding
safer and more enjoyable for all riders, including hands-on
ATV rider training offered nationwide through the ATV
Safety Institute (www.atvsafety.org), and advocating
for state legislation to regulate known problematic
behavior. SVIA also is an accredited standards developer
by the American National Standards Institute for the
four-wheel ATV in the United States.
“KYMCO is a global leader in power driven products.
Its membership will reinforce SVIA’s ongoing efforts
in rider training and education,” said Tim Buche,
president of SVIA. “SVIA staff and our longstanding
member-partners welcome KYMCO and look forward to collaborative
efforts that will benefit ATV riders and strengthen
our ability to get the word out about the right way
to ride.”
KYMCO’s rapidly growing product line currently
consists of five sport ATVs and four utility class machines.
The sport models range from the Mongoose 50, 70 and
90 youth models up to the Mongoose 250 and 300 in the
adult class. On the utility side the line starts at
150cc with the MXU 150, 250, 300, and the all-new MXU
500 4x4.
“We are proud to be a part of the SVIA team,”
said Bruce Ramsey, vice president of sales and marketing
for KYMCO USA. “We look forward to a long relationship
helping to promote ATV rider safety and training for
the industry and to our consumer base.”
Buche added that the SVIA continues to extend a welcome
to all manufacturers and distributors in the United
States ATV market to participate in its programs –
key elements of which are aimed at deterring the use
of adult-sized ATVs by children under age 16 –
by marketing ANSI-compliant products and providing appropriate
safety information and training opportunities to consumers.
About KYMCO:
KYMCO's roots in the motorsports industry go back
to its founding, in 1963, as the Kwang Yang Motor Company,
Ltd., with headquarters in Taiwan. Long a leader in
quality, fuel economy, and versatility, today KYMCO
manufactures motor scooters, motorcycles, and ATVs at
five plants in Asia, including the main facility in
the city of Kaohsiung.
KYMCO is the largest scooter manufacturer
in Taiwan, and currently exports to 74 countries worldwide.
All KYMCO plants use the latest technology for the engineering
and production of reliable engines, chassis, and other
components. Since 2004, KYMCO has been officially accredited
for ISO-9001 quality in manufacturing. KYMCO is committed
to maximum customer satisfaction and constant innovation,
making use of the most advanced CAD/CAE tools to bring
superior engineering and design to its products.
The company's partner in the United
States is KYMCO USA, with headquarters, marketing and
distribution centered in Spartanburg, South Carolina.
KYMCO USA is dedicated to building the brand's reputation
and market share through superior value, frequent new
product introductions, strategic industry partnerships,
and excellence in dealer network support. KYMCO USA
has a reputation and expertise gained through more than
30 years in the U.S. motorsports industry.
About the ATV Safety Institute:
Since 1983, the Specialty Vehicle Institute
of America® (SVIA) has promoted the safe and responsible
use of All-Terrain Vehicles (ATVs) through rider training
programs, public awareness campaigns, and state legislation.
The SVIA also serves as a resource for ATV research,
statistics, and vehicle standards. The SVIA, based in
Irvine, Calif., is a not-for-profit trade association
sponsored by Arctic Cat, BRP, Bush Hog, Honda, John
Deere, Kawasaki, KYMCO, Polaris, Suzuki, Tomberlin and
Yamaha. For membership information, call 949.727.3727;
for safety information or to enroll in the ATV RiderCourseSM
nearest you, visit www.atvsafety.org
and click on “Online Enrollment”
or call 800.887.2887.
ATV
Safety Institute
800.887.2887
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