BRP Adds To Its Can-Am ATV Marketing Group
Chaz Rice Joins the Team

Valcourt, Canada (2/27/2007) - As BRP continues to develop new, exhilarating product for ATV enthusiasts, it continues to develop its Can-AmTM ATV marketing department as well. Former ATV media member Chaz Rice was recently hired to assist our ATV media relations department to coordinate and work closely with all ATV media outlets.

He will be based out of his home office near Minneapolis, MN and report to Del Bohlman, ATV Product Manager. Jeff Gruhlke will now focus full time on Can-Am ATV racing, which has been expanding significantly and will continue to grow as we prepare to enter another segment of ATV racing. Rice will be the main contact on day-to-day media requests.

"Chaz is not a newcomer to the ATV world as he brings five years of experience on the editorial staff of two ATV magazines," said, Del Bohlman. "As we expand the Can-Am ATV product line and build upon the brand, Chaz will work closely with members of the ATV media to ensure they have the information to complete stories."

Rice worked at Ehlert Publishing Group, Inc. in the editorial department of its ATV group and finished his tenure at Ehlert as editor of ATV Sport magazine. He then was hired as the senior member of the public relations effort for Russell Herder, an advertising firm in Minneapolis MN. There he gained valuable experience in the field of public relations, but, in the end, missed the industry for which he had great passion.

"It is exciting to get back into the ATV industry," said Rice. "I missed the riding and I missed the people; I cannot get wait to get started working with those who I got to know in my years as a magazine editor. Can-Am is an exciting brand and has a terrific line of product that keeps expanding with each model year."

In the next weeks he will be contacting you to introduce himself, and for many of you, reintroduce himself. And we look forward to seeing you soon at our exciting 2008 product launch.

About BRP
Bombardier Recreational Products Inc. (BRP), a privately-held company, is a world leader in the design, development, manufacturing, distribution and marketing of motorized recreational vehicles. Its portfolio of brands and products includes: Ski Doo® and Lynx™ snowmobiles, Sea Doo® watercraft and sport boats, Johnson® and Evinrude® outboard engines, direct injection technologies such as Evinrude E TEC®, Can Am™ all-terrain vehicles, Rotax® engines and karts.