 |
Can-Am
Employes hover around the very first
Spyder Roadster produced in their
Valcourt Canada Plant |
Valcourt, Canada (9/20/2007) -
Today marked the beginning of a new era for
BRP as its first on-road vehicle, the 2008
Can-Am™ Spyder™ roadster, rolled
off the assembly line in Valcourt, Québec.
A three-wheel vehicle (two in the front,
one in the rear), the Spyder roadster offers
the performance of a traditional motorcycle
with much of the peace-of-mind of a convertible
sports car. It is powered by a Rotax®
990 V-Twin engine, produced by BRP Rotax,
the company's Austrian division and a world
leader in engine development.
"This is a very important day in the
history of BRP," said José Boisjoli,
president and CEO, BRP. “Our employees
around the world have a lot to be proud
of as we bring to the market a product that
is a true paradigm shift, a completely new
and unique vehicle, one that will redefine
the roadster category. The Can-Am Spyder
roadster is yet another testimony of BRP's
passion for innovation and for the powersports
industry," he added.
The February 2007 launch was followed by
a targeted marketing campaign in both North
America and Europe, which gave potential
clients the opportunity to ride the new
roadster.
"Since its official unveiling, the
Spyder roadster has been a hot topic among
powersports enthusiasts, open-road newcomers
and media alike the world over. To date,
more than 20,000 consumers have tried the
Can-Am Spyder roadster in 11 American states,
four Canadian provinces and eight European
countries," concluded Boisjoli.
The first units will be delivered to selected
dealerships across North America in October
while dealers in International markets will
receive theirs at the beginning of 2008.
In 2008, BRP will pursue its go-to-market
strategy and deploy the Can-Am Spyder roadster
to approximately 20 additional American
states, a few other Canadian provinces and
15 countries in Europe, South America, Asia
Pacific and the Middle East. The roadster's
worldwide deployment should be completed
within the next two to three years.
The first Spyder roadster to roll off the
Valcourt assembly line will be delivered
to Jay Leno, a well-known collector and
restorer of era-defining cars and motorcycles,
columnist in Popular Mechanics Magazine,
and host of the iconic U.S. television programme
The Tonight Show.
