BRP Announces Appointment
of New ATV Race Manager, Jimmie O'Dell
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Jimmie O'Dell
- Can-Am ATV Racing manager
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Valcourt, Canada (6/5/2009) - BRP
is pleased to announce the appointment of Jimmie
O'Dell as manager of the Can-Am™ ATV Racing
Program. O'Dell's new duties will include developing
a vision for the Can-Am program and carrying it
out in partnership with the race teams, staff and
racers themselves. He will work closely with BRP’s
marketing, technical and engineering departments
to deliver top-flight performance results aimed
at promoting and benefiting the Can-Am ATV brand.
He will be based in Valcourt, Québec.
"We are very excited to have Jimmie come
on board to the Can-Am ATV race program,"
said Denis Morin Vice President Product Development
Ski-Doo and Sea-Doo. "He brings a large amount
of passion for racing and has a long history of
off-road experience both as a racer and employee.
Jimmie is a perfect fit for us and he brings a
great personal perspective to our race program."
Jimmie began working for BRP in 2001 as a district
sales manager in the southeastern United States.
In 2007 he was appointed as manager of the BRP
call center and also oversaw the technical publications
department for all brands at BRP, Inc.
"This is a great fit for me both personally
and professionally," says Jimmie O'Dell,
Racing Manager for Can-Am ATVs at BRP. "I'm
extremely excited I get back to my passion –
my love for racing, and I look forward to rolling
up my sleeves and immersing myself into the world
of Can-Am ATV racing. I've already attended a
few races and have been very impressed by the
heart and dedication our racers and race teams
bring with them to the track each weekend. I accept
the responsibility of feeding that enthusiasm
and making sure everyone involved in Can-Am ATV
racing is equipped with the proper resources to
continue our success. I like to win and I'm very
optimistic that we will continue to learn and
build off our successes, and I predict there will
be many more victories in our future."
O'Dell is an accomplished 3rd generation professional
motorcycle racer and brings over 35 years of off-road
racing experience to BRP. O'Dell played an integral
part in Can-Am ATV's involvement in GNCC racer
sponsorship in 2005 and in 2006 he competed in
a several GNCCs races aboard a Can-Am ATV, as
well as finishing 2nd in ATV Sportsman class in
the 2006 BAJA 1000 as a member of the Mike Penland
team.
Bombardier Recreational Products Inc. (BRP),
a privately-held company, is a world leader in
the design, development, manufacturing, distribution
and marketing of motorised recreational vehicles.
Its portfolio of brands and products includes:
Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft
and sport boats, Evinrude and Johnson outboard
engines, direct injection technologies such as
E-TEC, Can-Am all-terrain vehicles and roadsters,
as well as Rotax engines and karts. With manufacturing
facilities on three continents, BRP products are
distributed in more than 80 countries.
About BRP
Bombardier Recreational Products
Inc. (BRP), a privately-held company, is a world
leader in the design, development, manufacturing,
distribution and marketing of motorized recreational
vehicles. Its portfolio of brands and products includes:
Ski Doo® and Lynx™ snowmobiles, Sea Doo®
watercraft and sport boats, Johnson® and Evinrude®
outboard engines, direct injection technologies
such as Evinrude E TEC®, Can Am™ all-terrain
vehicles, Rotax® engines and karts.
www.can-am.brp.com
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