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Hatfield-McCoy Trail System
Launches Redesigned Website
Lyburn, WV (7/16/2009) - The Hatfield-McCoy
Trail System has launched a redesigned website that
incorporates the latest in social networking, helping
extend the system’s passionate community from
the trails to the Internet.
Not only does the site provide information and
help visitors plan their trips, it also allows
them to share videos and photos of those trips
and Share Your AdventureTM encourages them to
write about their experiences.
“There’s no substitute for riding
the trails, but this upgraded and revamped website
allows our visitors to relive the fun they had
while here, and share it with others, as well
as share in what other riders are doing,”
said Executive Director Jeffrey T. Lusk.
“Plus, if you haven’t been yet, you
can get a taste of what you’re going to
experience once you get here,” Lusk said.
In addition to connecting fans to the Hatfield
McBlog, social media tools include links to dedicated
sites on YouTube, Twitter, Facebook and MySpace.
Meet the Riders is the entry point to an online
community that, among other things, helps connect
enthusiasts who live near each other, making it
possible for them to get acquainted with their
neighbors and strengthen the Hatfield-McCoy community
outside of West Virginia.
There’s also a comprehensive trip planning
tool including package offerings, local accommodations
and electronic permit application.
Although only recently active, the site has already
built a dedicated online community of almost 800
members representing 32 states, including California
and Alaska, as well as Canada.
The site also keeps fans up-to-date with the
latest news about the trails and highlights of
past and future events such as Dirt Days and Trail
Fest.
The Trail Shop is a place where fans can purchase
the latest in Hatfield-McCoy gear.
The site redesign is just one part of an expanded
marketing effort by the Hatfield-McCoy Regional
Recreational Authority to help generate more traffic
on the trails and to benefit the vendors and communities
where the trails are located.
The Hatfield-McCoy Trails was
created by the West Virginia Legislature to generate
economic development through tourism in nine southern
West Virginia counties. The system comprises more
than 500 miles of off-road trails in six systems
scattered over southern West Virginia, each of which
is open 365 days a year to ATVs, dirt bikes, select
utility vehicles (UTVs), mountain bikes, horses,
and hikers. Many of the trail systems also offer
community connecting trails that allow visitors
to access “ATV-friendly towns.”
www.trailsheaven.com
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