Torrance, CA (7/13/2009) 
                                - American Honda Motor Company's Powersports 
                                Division announced today its summer release of 
                                2010 motorcycle, ATV and MUV products. This announcement 
                                follows the earlier release of Honda's 2010 Fury, 
                                and the SH150i and Elite® scooters. 
                                
"Today we're releasing 2010 Honda off-road 
                                  motorcycles, ATVs, Big Red Side-by-Side, and 
                                  the legendary Gold Wing," said Powersports 
                                  Press Manager Bill Savino. " These new 
                                  2010 models together with the 2009 and 2010 
                                  models already released represents our complete 
                                  line of ATV and Side-by-Side vehicles. We're 
                                  excited about the extensive and varied line 
                                  of products we continue to offer our customers 
                                  for work and pleasure."   
                             FourTrax Rancher/FourTrax Rancher ES
                                
                                   
                                    |  | 
                                   
                                    | Honda 
                                        Fourtrax Rancher ES | 
                                
Over the years, the ready-and-willing FourTrax® 
                                  Rancher® has proven itself to be a dependable 
                                  partner from sunup to sundown, whether the day 
                                  calls for work or fun. An optional Electric 
                                  Shift Program (ESP®) allows for easy shifts 
                                  with the touch of a handlebar-mounted button. 
                                  Factor in a powerful, liquid-cooled, fuel-injected 
                                  420cc engine and you'll see why the FourTrax 
                                  Rancher has long remained a favorite. For 2010, 
                                  the Rancher and Rancher ES also feature a new 
                                  seat with added foam padding for increased comfort 
                                  and a new rack design that facilitates easier 
                                  cargo lashing. Available in Red and Olive. In 
                                  dealerships January 2010. MSRP: $TBD
                                
FourTrax Rancher 4x4/FourTrax Rancher 
                                  4x4 with Electric Power Steering
                                  The full-size ATV with full-on get-it-done capabilities, 
                                  the manual-shift FourTrax Rancher 4x4 offers 
                                  an impressive list of standard features including 
                                  selectable 4WD/2WD TraxLok®, a torque-sensitive 
                                  front differential and a torquey liquid-cooled, 
                                  fuel-injected 420cc engine. In addition, the 
                                  Rancher 4x4 can be had with the ease and convenience 
                                  of Honda's Electric Power Steering (EPS). Both 
                                  the 4x4 and EPS models receive pre-load adjustable 
                                  front and rear suspension for 2010 that can 
                                  be altered to suit specific riding conditions 
                                  and terrain. Other upgrades for 2010 include 
                                  a new seat with added foam padding for increased 
                                  comfort and a new rack design that facilitates 
                                  easier cargo lashing. Available in Red, Olive 
                                  and Natural Gear Camouflage. In dealerships 
                                  September 2009.MSRP: $5,999.00 - $6,799.00
                                
                                FourTrax Rancher 4x4 ES/FourTrax Rancher 
                                4x4 ES with Electric Power Steering
                                
                                   
                                    |  | 
                                   
                                    | Honda 
                                        Fourtrax Rancher 4x4 ES w/ Electric Power 
                                        Steering  | 
                                
                                Talk about a winning ATV that comes factory-loaded 
                                with plenty of gotta-have-it features: The FourTrax 
                                Rancher 4x4 ES brings to riders Honda's remarkable 
                                Electric Shift Program (ESP) that makes gear shifts 
                                as easy as touching a button, selectable 4WD/2WD 
                                TraxLok, a torque-sensitive front differential 
                                and fuel injection. To top it off, the Rancher 
                                4x4 ES is also available with the riding ease 
                                delivered by Honda's Electric Power Steering (EPS). 
                                For 2010, both the 4x4 ES and 4x4 ES with EPS 
                                feature pre-load adjustable front and rear suspension 
                                that can be altered to suit specific riding conditions 
                                and terrain. Additional upgrades for 2010 include 
                                a new seat with added foam padding for increased 
                                comfort and a new rack design that facilitates 
                                easier cargo lashing. Available in Red, Olive 
                                and Natural Gear Camouflage. In dealerships September 
                                2009. MSRP: $6,199.00 - $6,999.00 
                                
FourTrax Rancher AT/FourTrax Rancher 
                                  AT with Electric Power Steering
                                  The FourTrax Rancher AT brings a true automatic 
                                  five-speed transmission to the popular Rancher 
                                  lineup that gives the rider the option to choose 
                                  between a fully automatic mode and Electric 
                                  Shift Program (ESP), which allows for easy pushbutton 
                                  shifting. Consider also the independent rear 
                                  suspension, selectable 4WD/2WD TraxLok and a 
                                  rugged torque-sensitive front differential, 
                                  plus a variation with Electric Power Steering 
                                  (EPS), and it's clear there isn't a better choice 
                                  for reliable and rewarding ATV recreation. For 
                                  2010, the Rancher ATs also receive a new seat 
                                  with added foam padding for increased comfort 
                                  and a new rack design that facilitates easier 
                                  cargo lashing. Available in Red, Olive and Natural 
                                  Gear Camouflage. In dealerships September 2009. 
                                  MSRP: $7,299.00 - $7,699.00
                                FourTrax Rincon
                                  The legendary FourTrax Rincon® tops Honda's 
                                  line of ATVs and features a powerful 675cc engine, 
                                  independent rear suspension, electronic fuel 
                                  injection, Honda Automatic Transmission, front 
                                  and rear hydraulic disc brakes and more - features 
                                  that all work together to place this ATV in 
                                  a class of one. Available in Red, Olive and 
                                  Natural Gear Camouflage. In dealerships September 
                                  2009. MSRP: $8,599.00 - $8,999.00 
                               Big Red
                                         
                                          |  | 
                                         
                                          | Honda 
                                        Big Red 4x4 700 MUV | 
                                      
Introducing the 2010 Big Red™, a Side-by-Side 
                                  workhorse built the Honda way. With industry 
                                  leading safety features like 3-point Emergency 
                                  Locking Retractor seatbelts, separate brake 
                                  lines that keep your brakes working even if 
                                  a line gets severed, and a wide stance for a 
                                  stable ride, it's the Multipurpose Utility Vehicle 
                                  (MUV) that only Honda could build and fittingly 
                                  enough it's called Big Red. Its multiple patents 
                                  and numerous automotive-based technology features 
                                  - not to mention Honda's renowned quality, fit 
                                  and finish - separate it from all other contenders. 
                                  Thanks to its superior handling, secure feel 
                                  and comfortable ride, Big Red has quickly set 
                                  new standards of performance for both utility 
                                  and recreational riders. A full line of more 
                                  than 30 high-quality Honda Genuine Accessories 
                                  is also available for Big Red, including windshields, 
                                  tops and bumpers. For 2010, a new Olive color 
                                  joins Red and Natural Gear Camouflage. In dealerships 
                                  September 2009. MSRP: $11,699.00 (Olive) 
                                
                                

                                  www.honda.com