Timmonsville, SC (6/21/2013) - South 
                                  Carolina Gov. Nikki Haley joined more than 900 
                                  associates and guests at Honda of South Carolina 
                                  Mfg., Inc. (HSC) today to celebrate the production 
                                  start-up of the all-new line of Honda's next 
                                  generation side-by-side (multi-utility vehicle), 
                                  the 2014 Pioneer™. HSC is investing $27 
                                  million in the Timmonsville plant over the next 
                                  four years and has added more than 65 new jobs 
                                  for side-by-side production, which HSC is manufacturing 
                                  for the first time.
                                
                                   
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                                    | Honda 
                                        of South Carolina Begins production of 
                                        the all-new Honda Pioneer SxS / UTV | 
                                
                                "Today, we celebrate a new South Carolina-made 
                                  vehicle, powered by the passion and the pride 
                                  of all Honda associates who are committed to 
                                  exceeding the expectations of our Honda Powersports 
                                  customers," said Brian Newman, president 
                                  of HSC.
                                In addition to being manufactured in South 
                                  Carolina, Newman said the new Pioneer was designed 
                                  and engineered by Honda's R&D operations 
                                  in the U.S.
                                In addition to the production start-up for 
                                  the new side-by-side product line, HSC is celebrating 
                                  its 15th Anniversary (July 1, 2013) of producing 
                                  Honda powersports products. To commemorate this 
                                  company milestone, HSC is donating $100,000 
                                  to Francis Marion University to assist in the 
                                  development of a Bachelor of Science in Industrial 
                                  Engineering Program which will begin in the 
                                  spring of 2014. 
                                HSC began production of all-terrain vehicles 
                                  (ATVs) in July 1998 with a workforce of approximately 
                                  200 associates. The initial $30 million, 200,000 
                                  square foot ATV manufacturing plant was the 
                                  beginning of Honda of South Carolina's significant 
                                  growth in Florence County. In fall 2000, operations 
                                  expanded to add engine production to the plant. 
                                  Now, a 535,000 square foot facility employing 
                                  650 associates with a cumulative investment 
                                  of $308 million, HSC has produced* nine different 
                                  ATV models since its start in 1998, including 
                                  the FourTrax and SporTrax series, and seven 
                                  different engines.
                                "The university is grateful to Honda of 
                                  South Carolina for their generous support of 
                                  our new Industrial Engineering program," 
                                  said Fred Carter, president of Francis Marion 
                                  University. "Over the last fifteen years, 
                                  Honda has been a very supportive corporate friend 
                                  and partner. Their latest gift is yet another 
                                  example of their commitment to Francis Marion 
                                  and the Pee Dee area. Their benevolence continues 
                                  to make a significant difference in the lives 
                                  of our students." 
                                "We congratulate Honda of South Carolina 
                                  in their new Honda side-by-side production accomplishment," 
                                  said Gov. Nikki Haley. "We are also excited 
                                  that Honda has chosen to create more jobs in 
                                  Timmonsville and bring a more than $27 Million 
                                  investment opportunity to the state of South 
                                  Carolina. When a world-class company like Honda 
                                  increases its footprint in the Pee Dee region, 
                                  it shows that South Carolina is a great place 
                                  to do business."
                                About the Honda 
                                  Pioneer™
                                  The 2014 Honda Pioneer™ models set the 
                                  standard as the ultimate in hard-working, hard-playing 
                                  side-by-sides. Both Pioneer models have been 
                                  designed to fulfill the needs of those who use 
                                  a side-by-side for either recreation or utility 
                                  with quick acceleration, a smooth-riding long-travel 
                                  suspension and industry-leading safety features. 
                                  The Pioneer 700 offers all of these features 
                                  for an incredible value, while the Pioneer 700-4 
                                  boasts an innovative convertible design that 
                                  allows the two rear seats to fold into the bed 
                                  - a feature that gives it unmatched versatility. 
                                  These workhorse machines can also be customized 
                                  through a full line of more than 50 Honda Genuine 
                                  Accessories/Honda Signature Accessories. Available 
                                  colors: Honda Phantom Camo, Olive, Red. Price: 
                                  TBD. Availability: September 2013.
                                  *Using domestic and globally sourced parts
                                About Honda of South 
                                  Carolina Mfg., Inc.
                                  With the flexibility to produce many powersports 
                                  products, associates at the Timmonsville plant 
                                  currently manufacture Honda ATVs for the North 
                                  American market as well as for export to global 
                                  markets. HSC also is the exclusive North American 
                                  production site for all utility models. Honda 
                                  also has established R&D and engineering 
                                  operations in Timmonsville, as well as Honda's 
                                  export handling operations in South Carolina, 
                                  and a parts consolidation center and other operations 
                                  that support product development, manufacturing 
                                  and sales in North America. 
                                About Honda Operations 
                                  in North America
                                  Honda operates 14 manufacturing facilities in 
                                  North America that produce a wide range of products, 
                                  including automobiles, light trucks, engines 
                                  and automatic transmissions, as well as all-terrain 
                                  vehicles and power equipment products such as 
                                  lawn mowers, mini-tillers, and general-purpose 
                                  engines. Honda also operates major research 
                                  and development centers in the U.S. that fully 
                                  design, develop and engineer many of the products 
                                  produced in North America, including ATVs and 
                                  side-by-sides. 
                                About Honda
                                  American Honda Motor Co., Inc. is the sole distributor 
                                  of Honda motorcycles, scooters, ATVs, MUVs and 
                                  personal watercraft in the U.S. American Honda’s 
                                  Motorcycle Division conducts the sales, marketing 
                                  and operational activities for these products 
                                  through authorized Honda dealers. For more information 
                                  on Honda products, go to powersports.honda.com.