|  | 
                                         
                                          |  
                                               Quad-Cross 
                                                MX Pro ATV Tire | 
                                      
                                     Ontario, CA (4/16/2009) - 
                                        If you are serious about your performance 
                                        on a motocross track, then you need to 
                                        take a serious look at ITP’s new 
                                        QuadCross MX PRO Lite front and rear tires. 
                                      
                                      
The QuadCross MX PRO Lite represents 
                                        the next big step in race tire technology, 
                                        by way of significant updates to an already 
                                        proven product. Compared to the QuadCross 
                                        MX PRO, this new tire is a pound lighter 
                                        in front and two pounds lighter in back 
                                        — a monumental difference considering 
                                        the standard tire was already one of the 
                                        lightest on the market. The QuadCross 
                                        MX PRO Lite also features a new 2-ply 
                                        carcass utilizing a sidewall apex design 
                                        that stiffens the sidewall during side 
                                        loads without compromising ride quality. 
                                        Acceleration, braking, cornering and overall 
                                        balance and feel have all benefited from 
                                        this new carcass as well as a tried-and-true 
                                        tread pattern, especially on hard-packed 
                                        track surfaces. 
                                      
                                        
                                          | "This 
                                            new QuadCross MX PRO Lite dropped 
                                            our lap times by two seconds..." | 
                                      
                                      The rear QuadCross MX PRO Lite comes 
                                        with an all-new rubber compound as well, 
                                        a high-tech formulation that offers superior 
                                        grip while still delivering extended wear 
                                        characteristics. This is not just a softer 
                                        tire that hooks up well for three laps 
                                        and is then ready for the dumpster! This 
                                        is a pro-level tire now being made accessible 
                                        to all racers.
                                      The new QuadCross MX PRO Lite was made 
                                        possible through the tireless efforts 
                                        and invaluable input of numerous factory 
                                        riders and technicians during the 2008 
                                        racing season, specifically from Team 
                                        Monster Energy Kawasaki and Team Yamaha’s 
                                        Dustin Nelson. These teams are running 
                                        the QuadCross MX PRO Lite in 2009 as well, 
                                        and in fact Kawasaki’s Josh Creamer 
                                        gave the new production model a winning 
                                        debut in the AMA ATV Pro National season-opening 
                                        moto at Glen Helen Raceway in March (grabbing 
                                        a decisive holeshot and leading from wire 
                                        to wire). 
                                      According to team manager Jimmy White, 
                                        “During pre-season testing we were 
                                        looking for every advantage we could find, 
                                        and this new QuadCross MX PRO Lite dropped 
                                        our lap times by two seconds compared 
                                        to any other tire we tried — that’s 
                                        a lot for any single component change, 
                                        so the choice was obvious.”
                                        Defending ITP/Yamaha QuadCross Series 
                                        Champion Dustin Nelson used the production 
                                        tires for the first time at the second 
                                        round of the 2009 season and took holeshots 
                                        in both his heat and the main event, and 
                                        ended up winning for the first time this 
                                        year. “I definitely noticed a huge 
                                        improvement for the start and acceleration,” 
                                        he reported. “The new tires make 
                                        the bike feel like it has an extra pony 
                                        or two.”
                                      The new QuadCross MX PRO Lite is now 
                                        available in 20x6-10 front (P/N 560554) 
                                        and 18x10-8 rear (P/N 560533) sizes. You 
                                        can find them at ITP’s trackside 
                                        support area at all the events on the 
                                        AMA ATV Motocross Championship Series, 
                                        ITP/Yamaha QuadCross Series and World 
                                        Off-Road Championship Series schedules. 
                                        Of course you’ll find them at your 
                                        favorite ATV parts source as well — 
                                        we sell what we race!
                                      
                                      About ITP:
                                        Since 1982, ITP has grown into the world's 
                                        #1 ATV aftermarket tire and wheel source, 
                                        and continues to provide a complete line 
                                        of innovative tires and wheel for virtually 
                                        all ATVs and UTVs. To order, contact your 
                                        favorite distributor. For a copy of ITP’s 
                                        full-color product catalog, call toll-free: 
                                        1-800-859-4740. For other inquiries or 
                                        technical advice, contact ITP at 930-A 
                                        S. Rockefeller Ave., Ontario, CA 91761; 
                                        (909) 390-1905. Or visit ITP’s website 
                                        at www.itptires.com.