Kawasaki's Stjernstrom Resigns
Marketing Position Following Long History with
Company
Irvine, CA (1/13/2010) - Kawasaki
Motors Corp., U.S.A. has announced the resignation
of veteran executive Bruce Stjernstrom, who will
be assuming a position with Monster Beverage Company.
Stjernstrom has been responsible for Kawasaki’s
image and outreach activities since being appointed
as director, marketing in 2005.
“Bruce has served as an integral part of
our management team and he will be missed by the
entire KMC family,” said Tak Teranishi,
president of the powersports distributor and marketer.
Stjernstrom’s recent responsibilities
have included oversight of advertising, public
relations, government relations, consumer and
corporate events, and the company’s well-known
amateur racing program, Team Green™.
First hired by Kawasaki in 1980 as a technical
writer, Stjernstrom later went on to head the
Team Green effort as it fielded the most successful
amateur racing team in the industry. He worked
with numerous youthful racers who ultimately progressed
to the professional ranks and captured dozens
of national championships.
Following a 10-year stint as managing director
of the International Jet Sports Boating Association,
Stjernstrom returned to Kawasaki in 1997 as the
company’s manager of motocross racing, eventually
assuming the title of director of professional
racing with oversight for all of the company’s
competition activities.
According to Teranishi, “Bruce is leaving
a legacy of successful programs that he’s
either initiated or managed, and we wish him all
of the best in his new career.”
Kawasaki will soon announce plans for a successor
to Stjernstrom in the head marketing position.
Kawasaki Motors Corp., U.S.A.
(KMC) markets and distributes Kawasaki motorcycles,
ATVs, personal watercraft, utility vehicles and
recreation utility vehicles and commercial grade
lawn care and landscaping equipment through a
nationwide network of independent power sports
and lawn and garden retailers. KMC and its affiliates
employ nearly 3,300 people in the United States,
with 400 of them located at KMC’s Irvine,
California headquarters.
Kawasaki’s tagline,
“Let the good times roll.™”,
is recognized worldwide. The Kawasaki brand has
become synonymous with powerful, stylish motorcycles
for over four decades. Information about Kawasaki’s
complete line of recreational products and Kawasaki
affiliates can be found on the Internet at
www.kawasaki.com.
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