Irvine, CA (7/6/2007)
- KTM North America, Inc. is the 12th
and newest all-terrain vehicle manufacturer
to join the Specialty Vehicle Institute of America.
The SVIA is the not-for-profit trade association
founded and funded by the leading manufacturers
and distributors of ATVs in the United States,
including: Arctic Cat, BRP, Bush Hog, Honda,
John Deere, Kawasaki, KYMCO, Polaris, Suzuki,
Tomberlin, and Yamaha.
KTM is joining the members of SVIA to support
the longstanding programs and efforts to make
ATV riding safer and more enjoyable for all
riders, including hands-on ATV rider training
offered nationwide through the ATV Safety Institute
(www.atv“safety.org), and advocating for
state legislation to regulate known problematic
behavior. SVIA also is an accredited standards
developer by the American National Standards
Institute for the four-wheel ATV in the United
States.
“KTM entering the U.S. ATV market is
testament to a flourishing and open global marketplace,”
said Tim Buche president of SVIA. “KTM’s
membership will reinforce SVIA’s ongoing
national efforts in rider training and education.”
President of KTM North America, Inc. Jon-Erik
Burleson stated “KTM is proud of its long
lasting relationship with the MIC and MSF and
is excited to expand our relationship further
with joining and supporting the SVIA. With the
support of the SVIA, KTM can more easily provide
our dealers and ATV customers with information
about ATV safety and new rider training to ensure
our customers have the best possible ownership
experience with our product.”
KTM is a European company based out of Mattighofen,
Austria. Since 1953 the mission of KTM is to
bring together innovation, expertise and passion
to produce “Ready to Race” products
and accessories that can roll from the showroom
to the track without tuning and costly adjustments.
Buche added that the SVIA continues to extend
a welcome to all manufacturers and distributors
in the United States ATV market to participate
in its programs – key elements of which
are aimed at deterring the use of adult-sized
ATVs by children under age 16 – by marketing
ANSI-compliant products and providing appropriate
safety information and training opportunities
to consumers.
www.ktmnorthamerica.com
