KYMCO USA Named
Official Scooter & ATV of NHRA
 |
Kymco's
People 150 Scooter
|
Spartanburg, SC (12/11/2009) -
KYMCO USA announced today that they will partner
with NHRA, the world’s largest motorsports
sanctioning body. As part of the agreement, KYMCO
USA will become the Official Scooter and ATV of
the NHRA.
KYMCO USA will provide NHRA with scooters and
ATV vehicles for use at the NHRA Full Throttle
Drag Racing Series events and at its five owned
and operated drag racing facilities.
As an NHRA official sponsor, KYMCO USA will
receive visibility at NHRA Full Throttle Drag
Racing Series events as well as exposure throughout
NHRA’s various media platforms.
“We are pleased to welcome KYMCO USA
into the NHRA family of official sponsors,”
said Gary Darcy, senior vice president of sales
and marketing, NHRA. “The quality scooters
and ATVs that KYMCO USA provides NHRA will certainly
help our Safety Safari team as well as our track
officials do their jobs in a more efficient
manner. In turn, we feel the partnership will
offer exceptional exposure opportunities to
generate awareness and recognition for KYMCO
USA.”
This is the first sponsorship relationship
between NHRA and KYMCO USA.
“We’re extremely excited to be
partnering with the NHRA,” from KYMCO
USA president/CEO Eric Bondy. “They’re
a world class organization that provides tremendous
entertainment for all members of the family.
This partnership falls directly in line with
our strategy of partnering with great organizations
to build national awareness of the KYMCO brand.
We look forward to a long and mutually beneficial
relationship.”
About KYMCO USA:
KYMCO's roots in the motorsports industry
go back to its founding in 1963, as the Kwang Yang
Motor Company, Ltd., with headquarters in Taiwan.
Long a leader in quality, fuel economy, and versatility,
today KYMCO manufactures motor scooters, motorcycles,
and ATVs at five plants in Asia, including the main
facility in the city of Kaohsiung.
KYMCO is the
largest scooter manufacturer in Taiwan, and currently
exports to 74 countries worldwide. All KYMCO plants
use the latest technology for the engineering
and production of reliable engine, chassis, and
other components. Since 2004, KYMCO has been officially
accredited for ISO-9001 quality in manufacturing;
KYMCO is committed to maximum customer satisfaction
and constant innovation, making use of the most
advanced CAD/CAE tools to bring superior engineering
and design to their products.
The company's
partner in the United States is KYMCO USA, with
headquarters, marketing, and distribution centered
in Spartanburg, South Carolina. KYMCO USA is dedicated
to building the brand's reputation and market
share through superior value, frequent new product
introductions, strategic industry partnerships,
and excellence in dealer network support. KYMCO
USA has a reputation and expertise gained through
over 30 years in the U.S. powersports industry.
|
