Portland, OR (1/7/2009) 
                                  - PIAA Corporation, a leader in Powersports 
                                  lighting and accessories, has again teamed up 
                                  with the World Off-Road Championship Racing 
                                  Series (WORCS) to host this weekend’s 
                                  2nd Annual PIAA 8-Hour UTV/ATV Endurance Race. 
                                  The event will take place this coming Saturday, 
                                  January 10, 2009 at Speedworld Raceway in Surprise, 
                                  Ariz.
                                
“Last year’s inaugural 8-hour race 
                                  was a huge success,” Robertson said. “We 
                                  proved to the ATV, UTV and Powersports industry 
                                  that PIAA lighting products are indeed the best 
                                  in the world, proven everywhere from the Baja 
                                  1000 and Daytona 24-Hour sports car race to 
                                  the World Rally circuit.”
                                As the presenting sponsor, PIAA will be providing 
                                  financial support as well as offering a contingency 
                                  program that will encourage racers to use PIAA 
                                  halogen and HID lighting products. The race 
                                  starts at 4 p.m. and finishes at midnight: having 
                                  a PIAA-equipped vehicle will once again be a 
                                  distinct advantage.
                                “WORCS races are the ultimate test of 
                                  man and machine,” explained WORCS owner 
                                  Sean Reddish. “Teaming up with PIAA, the 
                                  industry leader in power-sports lighting and 
                                  putting on an UTV and ATV endurance race was 
                                  a home run.”
                                Teams will race non-stop for eight hours around 
                                  a 7-mile loop that starts on the Speedworld 
                                  motocross circuit before heading out into the 
                                  Arizona desert. Separate overall winners will 
                                  be awarded in both UTV and ATV divisions. For 
                                  UTVs, racing classes include Unlimited, Modified, 
                                  Stock, and Ironman/woman; for ATVs, classes 
                                  will be Pro A, B, and C; Women’s Pro A 
                                  and B; Veterans 30+; Masters 40+; and Ironman/Woman.
                                PIAA’s contingency awards should inspire 
                                  all competitors: Overall finishers will be awarded 
                                  $1000 for first, $500 for second, $250 for third. 
                                  To be eligible, vehicles must use PIAA HID or 
                                  Halogen lamps and run PIAA decals.
                                PIAA has also been offering racers the opportunity 
                                  to purchase PIAA lights at a special discounted 
                                  price. This offer has been available for registered 
                                  racers ONLY; an official race registration number 
                                  is required. For details on this offer, as well 
                                  as info on all PIAA UTV and ATV lighting products, 
                                  visit www.piaapowersports.com 
                                  or call 503-489-6666.
                                Other race contingencies in play this weekend 
                                  include WORCS’s 100% Pro Payback to the 
                                  pro ATV and the Unlimited UTV class, and Motoworks 
                                  exhaust’s $1000 payout to the overall 
                                  ATV winner – if they run a Motoworks exhaust 
                                  and decals.
                                For entry and class information, plus rules 
                                  and regulations, visit www.worcsracing.com, 
                                  or call 435-635-1597. Pre-entry is closed. Entry 
                                  fee per team is $200 pre-entry, $225 day of 
                                  race.
                                About PIAA:
                                  PIAA has been the acknowledged leader in 
                                  innovative automotive and Powersports products 
                                  since its founding in 1963. PIAA products, created 
                                  in PIAA's Technical Design Center in Japan, 
                                  are known for their visionary design, inspired 
                                  engineering and quality components.
                                
                                  www.piaapowersports.com 
                                
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