
                                  Polaris Announces 2010 ATV 
                                    & SxS Racing Contingency
                                    Outlaw, Ranger, & Sportsman 
                                    550 & 850 XP Contingency offered in seven 
                                    series
                                 
                                
                                  
                                  Minneapolis, MN (12/15/2009) -Polaris 
                                    today announced its ATV race contingency program 
                                    for all adult classes, in seven ATV racing 
                                    series, with a total purse of about $405,800.
                                  
“Polaris is continuing its commitment 
                                    to ATV racing by offering a racing contingency 
                                    for 2010 that spans the most-popular racing 
                                    series across the U.S. and Canada,” 
                                    said Eric Nault, Product and Race team manager 
                                    for Polaris’s ORV Division. “We 
                                    would like to thank the dedicated riders who 
                                    race our products.” 
                                  Polaris is offering contingencies in GNCC, 
                                    WORCS, ATVA-AMA Motocross Nationals, ITP Quad 
                                    Cross, New England ATV Motocross Series (NEATV), 
                                    the Heartland Challenge and Canadian Motorsport 
                                    Racing Club Series (CMRC). Racers must race 
                                    2007 or newer quads, and utility classes must 
                                    be raced on a Sportsman 850 XP or Sportsman 
                                    550. More information and complete rules about 
                                    Polaris’ ATV racing contingencies can 
                                    be found at www.polarisfactoryracing.com
                                 
                                About 
                                  Polaris
                                  With annual 2009 
                                  sales of $1.6 billion, Polaris designs, engineers, 
                                  manufactures and markets off-road vehicles (ORVs), 
                                  including all-terrain vehicles (ATVs) and the 
                                  Polaris RANGER(r), snowmobiles and Victory Motorcycles(r) 
                                  for recreational and utility use. Polaris is 
                                  a recognized leader in the snowmobile industry, 
                                  and one of the largest manufacturers of ORVs 
                                  in the world. Victory Motorcycles, established 
                                  in 1998 and representing the first all-new American-made 
                                  motorcycle from a major company in nearly 60 
                                  years, are rapidly making impressive in-roads 
                                  into the cruiser and touring motorcycle marketplace. 
                                  Polaris also enhances the riding experience 
                                  with a complete line of Pure Polaris(r) apparel, 
                                  accessories and parts, available at Polaris 
                                  dealerships. 
                                Polaris Industries 
                                  Inc. trades on the New York Stock Exchange under 
                                  the symbol "PII," and the Company 
                                  is included in the S&P Small-Cap 600 stock 
                                  price index. 
                                Information 
                                  about the complete line of Polaris products, 
                                  apparel and vehicle accessories, is available 
                                  from authorized Polaris dealers or anytime from 
                                  the Polaris homepage at www.polarisindustries.com.
                                 
                                 
 
                                  
                            www.polarisindustries.com 
                            
                            2100 Highway 55
                            Medina, MN 55340
                            (763) 417-8650 
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