The Boss 6' Straight-Blade Poly Plow

Minneapolis, MN (8/17/2007) - New Accessory Package for Booming Side by Side Market Features 6' Straight-Blade Poly Plow and THE BOSS' Innovative SmartHitch 2 Attachment System

THE BOSS Snowplow, a company known for pushing the edge of innovation on products for snowplow removal, today announced a collaboration with Polaris Industries Inc., a pioneer in the booming side by side market, on the launch of a new 6' Straight-Blade Poly Snowplow and SmartHitch 2(r) attachment system for Polaris' 2005-2008 RANGER side by side vehicles.

Available at Polaris dealerships starting in September, THE BOSS Snowplow for Polaris is designed to easily tackle projects for the home or job site giving side by side owners the flexibility to reach areas where traditional plows cannot go due to space limitations or rugged terrain. In addition to developing its first snowplow for the side by side market, THE BOSS adapted its proven SmartHitch 2 Attachment System for the Polaris RANGER to give homeowners and professionals the time-saving benefits of a fast and efficient attachment system with the ability to maneuver with ease.

"Our new product for Polaris and the side by side market is a natural next step for THE BOSS, and the opportunity to work with the company that has set the standard for quality and performance in the side by side market is an added bonus," said Rick Robitaille, marketing manager for THE BOSS Snowplow. "THE BOSS has a proven track record designing high-performance snowplow equipment for downsized vehicles, so we're thrilled to be taking this to the next level with a custom design for the RANGER. The power and versatility of the Polaris RANGER and the easy hookup of THE BOSS snowplow using SmartHitch 2 technology will make quick work of any plowing job."

"THE BOSS plow will complement our side by side accessory offering," said Chris Witte, product line developer for PURE Polaris. "Polaris RANGERs are known as the 'hardest working, smoothest riding' side by side vehicles and the addition of THE BOSS plow to our accessory line up ensures our RANGERs work even harder."

Attaching or detaching the plow can be done with little to no physical effort with THE BOSS' SmartHitch 2 Attachment System. A simple and quick attachment means users spend more time plowing and less time getting ready to plow.

Part of THE BOSS Snowplow package, the SmartTouch 2 Handheld Control is the easiest-to-use handheld control in the snowplow industry. The handheld control is designed for right or left hand use and requires less button pushing than competing products, features an express up-and-down capability, and also has a built-in sleep mode. The handle of the control can be removed providing several different mounting options.

About THE BOSS:
Since 1985 THE BOSS Snowplow has made snowplowing efficient and easy with innovative products that set new industry standards for quality, reliability, craftsmanship, and performance. All THE BOSS Snowplows are designed, built and put to the ultimate performance test in Michigan's rugged Upper Peninsula, where winters - and deep snow - are a way of life.

THE BOSS snow-removal products and accessories are manufactured in an ISO 9001:2000 registered facility and are available to professionals and homeowners through the company's nationwide network of distributors. For more information on THE BOSS Snowplow and the full line of BOSS accessories, call 800-286-4155 or visit the company's website at www.bossplow.com.

About Polaris:
With annual 2006 sales of $1.7 Billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser and touring marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

www.polarisindustries.com
2100 Highway 55
Medina, MN 55340
(763) 417-8650

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