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Polaris ATV Industry News

"World's Toughest ATVs" has teamed with
"The World's Toughest Rodeo"

Minneapolis, MN (2/3/07) - Polaris, maker of the "World's Toughest ATVs" has teamed with "The World's Toughest Rodeo" as a sponsor and official ATV of the series. "The World's Toughest Rodeo" features the "Bulls and Broncs" competition where event specialists in bareback, saddle and bull riders compete for individual titles, and the "Toughest cowboy(tm)" competition where eight cowboys compete in three rides (bareback, saddle and bull) for the title of "Toughest Cowboy." Fans can log onto www.wtrodeo.com for more information and catch "The World's Toughest Rodeo" on Fox Sports Net at the following times:

Date:
Time:
Event:
Sunday, April 8
9 PM
Tournament 1
Sunday, April 15
9 PM
Tournament 2
Sunday, April 22
9 PM
Tournament 3
Sunday, April 29
9 PM
Tournament 4
Sunday, May 6
9 PM
Tournament 5
Sunday, May 13
9 PM
Tournament 6
Sunday, May 20
9 PM
Tournament 7
Sunday, May 27
9 PM
Playoffs
Sunday, June 3
9 PM
Championship

About Polaris:
With annual 2005 sales of $1.9 billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange and Pacific Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com .

Polaris ATV Industry News
www.polarisindustries.com
2100 Highway 55
Medina, MN 55340
(763) 417-8650

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