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Polaris ATV Industry News

Polaris/Rath Racing Launches New Web Site
Site features ATV racer profiles, blogs, gallery and more

Minneapolis, MN (10/13/2008) - October 13, 2008–Get up-to-the-minute information about the Polaris/Rath Racing Team on their new site, www.polarisrathteam.com.

The newly-created site brings the race team to life for every fan, sponsor and enthusiasts alike. It features team bios on Rath Racers, along with a form to contact each racer; gallery of photos; product information; news; media links; sponsor information and a cool blog section where Polaris/Rath Racing fans can follow the team as they prepare for races, develop new performance products and get updates as the season unfolds.

“We created polarisrathteam.com to give our fans the opportunity to be part of the team,” said Jen Rath, race team manager and webmaster. “Everybody has a hero, a favorite or a team they cheer for and now they will have one spot to follow that favorite through the entire season.”

About Polaris:
With annual 2007 sales of $1.8 billion, Polaris designs, engineers, manufactures and markets all-terrain vehicles (ATVs), including the Polaris RANGER(tm), snowmobiles and Victory motorcycles for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry, one of the largest manufacturers of all terrain recreational, utility and side-by-side vehicles (ATVs) in the world, and rapidly making impressive in-roads into the motorcycle cruiser and touring marketplace under the Victory(r) brand. The Victory motorcycle division was established in 1998 representing the first all-new American-made motorcycle from a major company in nearly 60 years. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol "PII," and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

Polaris ATV Industry News
www.polarisindustries.com
2100 Highway 55
Medina, MN 55340
(763) 417-8650

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