|  | 
                                    
                                      |  
                                           All New Polaris Breeze 
                                            low emission electric powered Neighborhood 
                                            Vehicle | 
                                  
                                  Minneapolis, MN (7/16/2009) - Polaris 
                                  Industries Inc. (NYSE: PII) today announced 
                                  the introduction of a low emission electric 
                                  powered Neighborhood Vehicle, the Polaris Breeze, 
                                  which is the first new product to be launched 
                                  by the recently announced On-Road Vehicle Division.  
                                  
This unique, low emission vehicle combines 
                                    industry leading functionality, with the fun 
                                    and freedom that consumers have come to expect 
                                    from Polaris and represents the Company's 
                                    initial product entry into the electric vehicle 
                                    market. The Polaris Breeze is designed for 
                                    multiple consumer uses such as golfing, comfortably 
                                    transporting up to four passengers, or easily 
                                    carrying light cargo loads. The vehicle is 
                                    targeted for consumers living in master planned 
                                    communities, and will be available in limited 
                                    quantities for test ride and purchase at Polaris 
                                    Neighborhood Vehicle dealerships in select 
                                    markets starting in September 2009. 
                                  "Innovation has always been a driving 
                                    force behind the success of Polaris, and our 
                                    new low emission Polaris Breeze is a perfect 
                                    example of that ongoing tradition," said 
                                    Scott Wine, CEO, Polaris Industries. "Our 
                                    ability to leverage Polaris' rich history 
                                    of designing and manufacturing industry leading 
                                    products, combined with the creativity of 
                                    our designers and engineers, is a hallmark 
                                    of our company and a major component for our 
                                    success. This vehicle is the latest innovation 
                                    from Polaris and the first of what we expect 
                                    will be a series of successful ventures into 
                                    the on-road vehicle category over the coming 
                                    years."
                                  With its entirely electric operating system, 
                                    the Polaris Breeze is a lower emission vehicle 
                                    than comparable gas-powered offerings and 
                                    is a fuel-saving alternative to automobiles 
                                    for consumers making numerous short trips 
                                    within their master planned community. The 
                                    new Polaris Neighborhood Vehicle is fun to 
                                    ride, and is an economically and environmentally 
                                    responsible means of transportation.
                                  "Polaris is constantly looking for new 
                                    opportunities to deliver consumers innovative 
                                    vehicles that make transportation easier, 
                                    less expensive and more fun," said Mike 
                                    Jonikas, Vice President of Polaris' On-Road 
                                    Vehicle Division. "Developing the Polaris 
                                    Breeze accomplishes all three of these objectives, 
                                    and is the first step in an exciting new market 
                                    opportunity for Polaris."
                                  Over the past 55 years, Polaris has earned 
                                    the reputation of manufacturing innovative 
                                    and well-built products, and the Polaris Breeze 
                                    is the latest in this long line of exceptional 
                                    vehicles. The vehicle brings industry leading 
                                    comfort and ride quality, and is engineered 
                                    and designed by a company famous for creating 
                                    top-in-class suspensions for off-road vehicles 
                                    and snowmobiles.