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                                           Polaris 
                                            Sportsman 850 XP ATV | 
                                  
                                  Minneapolis, MN (1/20/2009) 
                                  - The Sportsman 850 XP has won 
                                  “European ATV of the Year” from 
                                  France’s Quad Passion Magazine. The quads 
                                  were ranked in five categories; Design, Fit 
                                  and Finish, Ergonomics; Technical Tracks; Baroud 
                                  Conditions; and Cross Country Ride. The Sportsman 
                                  850 XP took first in all but one of the categories, 
                                  Design, Fit and Finish, Ergonomics where it 
                                  took second. The win continues the Sportsman 
                                  850 XP’s accolades which also includes 
                                  All-Terrain Vehicle Magazine’s “Best 
                                  Big Bore ATV.” 
                                  
 About Polaris:
                                    With annual 2007 
                                    sales of $1.8 billion, Polaris designs, engineers, 
                                    manufactures and markets all-terrain vehicles 
                                    (ATVs), including the Polaris RANGER(tm), 
                                    snowmobiles and Victory motorcycles for recreational 
                                    and utility use.
                                  Polaris is a recognized 
                                    leader in the snowmobile industry, one of 
                                    the largest manufacturers of all terrain recreational, 
                                    utility and side-by-side vehicles (ATVs) in 
                                    the world, and rapidly making impressive in-roads 
                                    into the motorcycle cruiser and touring marketplace 
                                    under the Victory(r) brand. The Victory motorcycle 
                                    division was established in 1998 representing 
                                    the first all-new American-made motorcycle 
                                    from a major company in nearly 60 years. Polaris 
                                    also enhances the riding experience with a 
                                    complete line of Pure Polaris apparel, accessories 
                                    and parts, available at Polaris dealerships.
                                  Polaris Industries Inc. 
                                    trades on the New York Stock Exchange under 
                                    the symbol "PII," and the Company 
                                    is included in the S&P Small-Cap 600 stock 
                                    price index. 
                                  Information about the 
                                    complete line of Polaris products, apparel 
                                    and vehicle accessories are available from 
                                    authorized Polaris dealers or anytime from 
                                    the Polaris homepage at www.polarisindustries.com.