American Suzuki Re-launches
SuzukiCycles.com ATV Website
|
Suzuki
has completely overhauled their ATV
and Motorcycle website
|
Brea, CA (2/23/2008) - American
Suzuki Motor Corporation today announced an
all-new online experience for motorcycle and
ATV customers,
www.SuzukiCycles.com.
The new SuzukiCycles.com Web site invites users
to more fully experience the Suzuki brand and
all its products and services. Questus, American
Suzuki’s online, managed the Web site
redesign.
“The new SuzukiCycles.com is one of
the many ways this year the Suzuki brand will
engage with those who are really looking to
activate their motorcycle and ATV passions,
in this case through the Internet,”
said Steve Bortolamedi, senior advertising
manager for American Suzuki’s motorcycle
division. “The new site creates deeper
and more dynamic experiences that engage loyal
fans and potential new riders.”
The site features a new navigation tool that
helps visitors get even more information on
specific models. Dynamic images of Suzuki
products and the motorsports lifestyle allow
viewers to better connect with all the products
Suzuki offers. The Team Suzuki Racing section
provides a closer connection to all of Suzuki’s
competition activities.
“Overall, we wanted to capture the
raw emotion, power, and excitement of Suzuki’s
incredible product line and stir the imagination
of every kind of rider, whether new to Suzuki
or a loyal customer,” says Jeff Wagener,
creative director at Questus. “Ultimately,
of course, we see the job of the site to drive
eager customers into dealerships- fully informed
and eager to buy. And now, with all of the
graphics, photos, videos, and other great
content on the new site, we also see it as
a compelling way to tell the Suzuki brand
story.”
About American
Suzuki:
The Motorcycle/ATV Division of American
Suzuki Motor Corporation (ASMC), Brea, Calif.,
was founded in 1963 by Suzuki Motor Corporation.
ASMC markets motorcycles and ATVs via an extensive
dealer network throughout 49 states. ASMC's
parent company, Suzuki Motor Corporation (SMC),
based in Hamamatsu, Japan, is a diversified
worldwide manufacturer of motorcycles, ATVs,
scooters, automobiles and marine engines. Founded
in 1909 and incorporated in 1920, it has 120
distributors in 191 countries.
About Questus
Questus is an industry-leading interactive marketing
agency with offices in New York and San Francisco.
Questus integrates world-class design and proprietary
research tools to offer a uniquely powerful
approach to interactive marketing. For more
information, visit http://www.questus.com.