Cypress, CA (1/16/2009) -
Yamaha Motor Corp., U.S.A., has reached a significant
milestone supporting hunting and wetland conservation
through a long-standing relationship with Ducks
Unlimited (DU). As an official licensee of DU
since 2004, Yamaha Outdoors has contributed
more than $1 million in support of DU’s
wetland conservation efforts.
“Yamaha is more involved in the outdoors
industry than any other ATV manufacturer, and
that’s because of our commitment to the
people who use our products,” said Steve
Nessl, Yamaha’s ATV/Side by Side (SxS)
group marketing manager. “We’re
proud of our long-standing relationships with
important organizations like DU and the National
Shooting Sports Foundation (NSSF). This $1 million
mark with DU is symbolic of Yamaha’s commitment
to outdoorsmen, habitat preservation, and to
keeping lands safe and open for hunting and
recreation.”
Yamaha has supported DU on a number of levels
over the past five years including cash and
product contributions. Additionally, Yamaha
offers special edition DU models which include
the top-selling Grizzly 700 FI ATV and Rhino
700 FI SxS vehicle. For every DU-Edition Yamaha
vehicle sold, a portion of the sale is contributed
to DU for conservation efforts.
“Our partnership with Yamaha is truly
a model program and one of the most integrated
partnerships that DU has,” said Jim Alexander,
DU director of licensing. “Yamaha’s
support of DU stretches from local grassroots
events to the retailing of DU Special Edition
Grizzlies and Rhinos. We are proud to recognize
Yamaha for over $1 million in contributions
to DU’s ongoing conservation efforts across
North America. Corporate support is vital to
the success of our conservation mission, and
Yamaha is leading the way.”
In addition to DU, Yamaha supports the NSSF,
Safari Club International, the National Rifle
Association, Buckmasters, the National Wild
Turkey Federation, and National Hunting and
Fishing Day, and continues to be a leader in
the off-road community by promoting conservation,
safe and responsible OHV riding access, and
introducing new generations to the outdoors.
About Yamaha:
Yamaha ATVs and SxS vehicles are designed, engineered
and built tough! Yamaha Motor Corp., U.S.A.
headquarters are located in Cypress, California.
For more information on Yamaha, visit yamaha-motor.com.
www.yamaha-motor.com
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