Cypress, CA (9/23/2009) -Yamaha 
                                  Motor Corp., U.S.A., through its successful 
                                  OHV Access Initiative, continues to support 
                                  landmark programs directed by the country’s 
                                  most prominent outdoor recreation organizations 
                                  which are leading national efforts to promote 
                                  safe, responsible riding and sustainable, open 
                                  riding areas nationwide.
                                
A total of more than $100,000 in funds are 
                                  being contributed through separate Yamaha OHV 
                                  GRANTs to Tread Lightly!, the Blue Ribbon Coalition, 
                                  the Off-Road Business Association (ORBA) and 
                                  the National OHV Conservation Council (NOHVCC).
                                “The OHV Access Initiative has made fantastic 
                                  strides from the grassroots perspective creating 
                                  and maintaining responsible riding opportunities 
                                  for local OHV communities,” said Mike 
                                  Martinez, Yamaha’s general manager of 
                                  ATV and Side-by-Side Operations. “Yamaha’s 
                                  ability to also support these national projects, 
                                  combined with our on-the-ground work through 
                                  dealers and regional staff, continue to elevate 
                                  the effectiveness of the OHV Access Initiative. 
                                  The programs we’re supporting through 
                                  the national organizations address issues that 
                                  impact OHV enthusiasts from coast to coast.” 
                                
                                
                                   
                                    | The 
                                      Yamaha OHV Access Initiative’s National 
                                      Partners For 2009 | 
                                
                                Tread Lightly! – Funding 
                                  the development of a template for recreational 
                                  maps for the U.S. Forest Service and Bureau 
                                  of Land Management properties and the Respected 
                                  Access Campaign.
                                ORBA – Funding the organization’s 
                                  efforts to assist in crafting legislation to 
                                  protect OHV recreation in the California desert.
                                NOHVCC – Funding the 
                                  organization’s popular land management 
                                  workshops webinars and compendium video modules.
                                Blue Ribbon Coalition – 
                                  Funding efforts to support the implementation 
                                  of the new federal travel management policy 
                                  on U.S. Forest Service and Bureau of Land Management 
                                  properties.
                                “We are grateful to Yamaha for creating 
                                  the OHV Access Initiative as a resource to help 
                                  protect public lands for safe and responsible 
                                  motorized recreational use,” said Lori 
                                  McCullough, executive director of the nonprofit 
                                  Tread Lightly!. “Educating OHV enthusiasts 
                                  on best practices for land stewardship is essential 
                                  to maintaining and, hopefully, expanding sustainable 
                                  riding opportunities for everyone to enjoy.”