Cypress, CA (2/11/2009) 
                                  - Yamaha Motor Corporation, U.S.A. (YMUS) is 
                                  proud to introduce the new and innovative Phiten 
                                  Racing Product Line consisting of a Necklace, 
                                  Bracelet, and Tapes. 
                                Phiten products, which are used by many top 
                                  racers and athletes around the world, apply 
                                  cutting-edge technology to draw forth the maximum 
                                  potential of both mind and body. 
                                Phiten utilizes a unique processing technology, 
                                  the Phild Process, to bond titanium with water 
                                  molecules. The Aqua-Titanium™ permeates 
                                  each fiber of Phiten’s wearable products, 
                                  helping to stabilize the flow of bioelectric 
                                  current in the wearer’s body. 
                                The line of Phiten Racing Products 
                                  offers a number of potential benefits:
                               
                              
                                The sporty black Phiten Racing Necklace X30 
                                  (MSRP $110.00) is made of 100% titanium-infused, 
                                  flame-retardant fabric and is secured with a 
                                  hypoallergenic, pure titanium clasp. The stylish 
                                  black elastomer rubber Phiten Racing Bracelet 
                                  (MSRP $22.00) features Micro-Titanium Spheres. 
                                  This enhanced material is created with charged 
                                  titanium particles. The Phiten Racing Tapes 
                                  X30
                                (MSRP $15.00) are available in a 30-pack of 
                                  easy to apply self-adhesive tapes. 
                                “Phiten products are already a phenomenon 
                                  in Japan, where they were first developed, and 
                                  they are quickly gaining popularity throughout 
                                  the world,” noted YMUS’s General 
                                  Manager of Parts and Accessories, Mo Murray. 
                                  “Phiten is endorsed by hundreds of the 
                                  world’s top athletes. It has been featured 
                                  in many magazines and newspaper articles, as 
                                  well as on TV and radio.” Murray continued, 
                                  “Phiten Racing Necklace X30, for example, 
                                  is permeated with a form of Aqua-Titanium™ 
                                  that is 30 times more concentrated than standard 
                                  Phiten products, and was designed especially 
                                  for Formula 1 racecar drivers and extreme athletes 
                                  to provide them the best of both function and 
                                  fashion. Yamaha is pleased to be able to offer 
                                  this cutting-edge technology to our customers.” 
                                
                                Phiten Racing Products are available exclusively 
                                  at authorized Yamaha Dealers; for a dealer near 
                                  you call 1-800-88-YAMAHA. To view Yamaha Genuine 
                                  Parts & Accessories’ full line-up 
                                  of gear, casual apparel and accessories visit 
                                  www.yamaha-motor.com. 
                                
                                About Yamaha:
                                  Yamaha ATVs and SxS vehicles are designed, engineered 
                                  and built tough! Yamaha Motor Corp., U.S.A. 
                                  headquarters are located in Cypress, California. 
                                  For more information on Yamaha, visit yamaha-motor.com. 
                                
                                 
 
                                  
                                  www.yamaha-motor.com 
                                
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