Cypress, CA (6/24/2009)
- Yamaha Motor Corp., U.S.A., has launched www.TruthAboutRhino.com.
The new Web site has been created to provide
accurate information about Yamaha and its Rhino
Side-by-Side (SxS) vehicles, to combat a recent
flurry of inaccurate information and negative
advertisements targeting the vehicle, and to
encourage Rhino customers and the off-road industry
to show their support for the SxS segment.
From the original 2004 Rhino 660 introduction
to present day, TruthAboutRhino.com documents
key points in the history of the vehicle. Some
sections of the site offer Yamaha's safety recommendations
and product specifications, while others highlight
the many awards and accolades that the Rhino
has received. Visitors to the site can find
Yamaha history and general corporate background,
and Rhino customers and enthusiasts can "Rally
Around the Rhino" by filling out an online
form or emailing messages or questions to: info@truthaboutrhino.com.
"With TruthAboutRhino.com, Yamaha has
created a home for accurate information about
our company and the Rhino product line, and
we're encouraging our customers and the industry
to show their support," said Steve Nessl,
Marketing Manager for Yamaha's ATV & SxS
Group. "We've seen a disproportionate amount
of negative and inaccurate information distributed
recently, so we wanted to create a place where
our customers, the general public and the news
media can get the real facts."
The new Web site includes background information
on Yamaha and the Rhino, details on the March
31, 2009, Consumer Product Safety Commission
repair program announcement (which has been
inaccurately described as a recall), and provides
a platform for Rhino fans and off-road enthusiasts
in general to show their support.
"What has been lost in the firestorm of
negative, inaccurate information about the Rhino
is that the vast majority of our customers and
SxS enthusiasts absolutely love their vehicles
and its role in pioneering the SxS segment in
the industry," Nessl said. "In reality,
statistics show that more than 99 percent of
Rhino customers have never reported any claim
or incident, a fact never mentioned in the plaintiff
attorney
ads or Web sites where they troll for new clients.
We decided it was time to create a home online
for ourselves where accurate information about
our vehicle can be found."
Yamaha's Rhino safety recommendations
and guidelines, which are posted
on TruthAboutRhino.com, include:
Some customer and fan feedback is also already
posted on the site, including a video compilation
from the most recent Rhino Rally in Glamis.
Yamaha plans to update the site on a regular
basis with more news, fun events, photos, videos
and comments from the public.
"Rhino customers are our biggest supporters
and the most enthusiastic about SxS vehicles
and Yamaha," Nessl said. "We look
forward to their feedback on the TruthAboutRhino."
About Yamaha:
Yamaha ATVs and SxS vehicles are designed, engineered
and built tough! Yamaha Motor Corp., U.S.A.
headquarters are located in Cypress, California.
For more information on Yamaha, visit yamaha-motor.com.
www.yamaha-motor.com
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