Cypress, CA (3/27/2009) - 
                                  Thousands of off-road enthusiasts flocked to 
                                  the Imperial Sand Dunes Recreation Area, commonly 
                                  known as "Glamis," in Southern California 
                                  this past weekend (March 20-23) to celebrate 
                                  one of their favorite past times with family 
                                  and friends at the Yamaha Rhino Rally at the 
                                  Dune Tour.
                                  
                                  The event, officially named the Rhino Rally 
                                  at the Dune Tour presented by Yamaha, attracted 
                                  approximately 1,800 registered attendees and 
                                  their families and friends. By the end of the 
                                  weekend, approximately 4,500 people had participated 
                                  in some part of the event and brought Yamaha 
                                  Rhino Side-by-Side vehicles, ATVs and other 
                                  off-highway vehicles (OHVs) from California, 
                                  Arizona, Utah and farther all to enjoy a weekend 
                                  of activities in Glamis, the Mecca of U.S. sand 
                                  dunes.
                                  
                                  "The Rhino Rally at the Dune Tour was a 
                                  great success, and we were excited to see so 
                                  many of our customers enjoying Glamis with their 
                                  family and friends," said Steve Nessl, 
                                  Yamaha's ATV/SxS group marketing manager. "This 
                                  event is a great opportunity for Yamaha to show 
                                  our appreciation to our customers and to spend 
                                  some time with them doing what we all love to 
                                  do -- ride, relax and spend some time in the 
                                  outdoors. The Dune Tour did an outstanding job 
                                  with all of the activities, and we're already 
                                  looking forward to the next Rhino Rally."
                                  
                                  The 2009 Rhino Rally at the Dune Tour presented 
                                  by Yamaha was produced by PGI Media. Here's 
                                  a look at the event by the numbers:
                                  
                                  - Approximately 1,800 people registered for 
                                  the event with approximately 4,500 participating 
                                  in the different event activities throughout 
                                  the weekend.
                                  
                                  - Six hundred and thirty scavenger hunt cards 
                                  were returned from people who completed all 
                                  six stops.
                                  
                                  - More than $20,000 worth of raffle prizes were 
                                  given away.
                                  
                                  - Nineteen people participated in the karaoke 
                                  contest for the all-new Yamaha EF2000iS Generator 
                                  Grand Prize.
                                  
                                  - Fourteen Rhinos entered the "Yamaha Rhino" 
                                  Class Show and Shine.
                                  
                                  - Three hundred people attended the Drive in 
                                  Movie on Friday night.
                                  
                                  - More than 100 kids participated in the Easter 
                                  Egg Hunt and one lucky winner took home the 
                                  Yamaha Kids Power Quad grand prize.
                                  
                                  - More than 1,000 people enjoyed the Dune Tour 
                                  lunch under or around the Yamaha tent.
                                  
                                  - Approximately 80 people participated in the 
                                  Yamaha demo rides on Rhino 700 FI SxS vehicles 
                                  and Grizzly 700 FI EPS, Grizzly 550 FI EPS, 
                                  Raptor 250 and YFZ450R ATVs.
                                  
                                  - Five trailer loads of trash were collected.
                                  
                                  - More information, stories and photographs 
                                  are available at:
                                  http://www.thedunetour.com
                                
                                About Yamaha:
                                  Yamaha Motor Corporation, U.S.A. (YMUS), a leader 
                                  in the motorsports market, makes the toughest, 
                                  most capable and versatile ATV and Side-by-Side 
                                  vehicles. The company’s ever-expanding 
                                  product offerings also include motorcycles, 
                                  outboard motors, personal watercraft, snowmobiles, 
                                  boats, outdoor power equipment, race kart engines, 
                                  accessories, apparel and much more. YMUS products 
                                  are sold through a nationwide network of more 
                                  than 4,000 dealers in the United States.
                                Headquartered in Cypress, 
                                  Calif., since its incorporation in 1977, YMUS 
                                  also has facilities in Wisconsin and Georgia, 
                                  as well as factory operations in Tennessee and 
                                  Georgia. For more information on Yamaha, visit 
                                  yamaha-motor.com. 
                                   
                                 
 
                                  
                                  www.yamaha-motor.com 
                                
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