Cypress, CA (4/16/2009) - 
                                  Yamaha Motor Corp., U.S.A., has received "2009 
                                  Sport Quad of the Year" honors from the 
                                  editors of ATV Sport magazine for the all-new 
                                  YFZ450R.
                                
ATV Sport, which gave its inaugural Sport Quad 
                                  of the Year award to the 
                                  original YFZ450 six years ago, states that the 
                                  new YFZ450R "... more than meets our criteria 
                                  for Sport Quad of the Year: market appeal, competition 
                                  potential and innovation. The YFZ450R is a game 
                                  changer, Yamaha's most remarkable creation to 
                                  date and a true engineering wonder."
                                
"The all-new YFZ450R was built to be the 
                                  world's best all-around high 
                                  performance racing and recreational sport ATV, 
                                  and this award from ATV Sport magazine confirms 
                                  we hit our mark," said Steve Nessl, Yamaha's 
                                  ATV/SxS marketing manager. "Congratulations 
                                  to the Yamaha engineers and designers who raised 
                                  the bar again with the all-new YFZ450R and continue 
                                  to revolutionize the sport ATV world."
                                
The YFZ450R comes loaded with state-of-the-art 
                                  suspension, fuel injection, a no-weld aluminum 
                                  frame and an all-new power packed engine set 
                                  in a motocross-wide chassis. It was field tested 
                                  by the staff at ATV Sport for ergonomics, engine, 
                                  chassis, suspension and maintenance; the all-new 
                                  YFZ450R passed each test surpassing any other 
                                  sport model currently on the market.
                                
HISTORY OF DOMINANCE
                                
Yamaha has a well deserved reputation of building 
                                  the industry's best sport ATVs. The original 
                                  YFZ450 was announced in 2003 as the first race-ready 
                                  450-class ATV with leading technology and more 
                                  pure sport performance than any machine ever 
                                  built at that time. Since then Yamaha has dominated 
                                  the field across the board with the best selling 
                                  big bore sport ATV in the Raptor 700R* down 
                                  to the best selling 250-class machine with the 
                                  Raptor 250. But the YFZ is still the pinnacle 
                                  of ATV performance, and even with a constantly 
                                  growing number of competitors 
                                  entering the 450 market, the YFZ has always 
                                  been the top seller in its class*.
                                
About Yamaha:
                                  Yamaha Motor Corporation, U.S.A. (YMUS), a leader 
                                  in the motorsports market, makes the toughest, 
                                  most capable and versatile ATV and Side-by-Side 
                                  vehicles. The company’s ever-expanding 
                                  product offerings also include motorcycles, 
                                  outboard motors, personal watercraft, snowmobiles, 
                                  boats, outdoor power equipment, race kart engines, 
                                  accessories, apparel and much more. YMUS products 
                                  are sold through a nationwide network of more 
                                  than 4,000 dealers in the United States.
                                Headquartered in Cypress, 
                                  Calif., since its incorporation in 1977, YMUS 
                                  also has facilities in Wisconsin and Georgia, 
                                  as well as factory operations in Tennessee and 
                                  Georgia. For more information on Yamaha, visit 
                                  yamaha-motor.com. 
                                   
                                 
 
                                  
                                  www.yamaha-motor.com 
                                
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