Cypress, CA (1/8/2008) -
Yamaha Motor Corp., U.S.A. is proud to announce
the launch of its OHV Access Initiative, designed
to support safe, responsible riding and sustainable,
open riding areas. The purpose of this proactive,
grassroots program is to enable Yamaha dealers
and customers to fund deserving projects that
support the overriding goal of responsible,
open access.
“Yamaha’s new OHV Access Initiative
gives us the opportunity to directly support
OHV access projects on a local level across
the country – from Oregon to Florida,
from Texas to Minnesota,” said Mike Martinez,
Yamaha’s general manager of ATV and Side-by-Side
Operations. “Through this new program,
Yamaha, along with our dealers and customers,
is taking a proactive leadership role in supporting
our lifestyle and our business. This program
will reach across the country to help fund important
projects and ensure riding areas are available
for generations to come.”
The new program’s tag line, Guaranteeing
Responsible Access to our Nation’s Trails
(GRANT), reinforces the primary objective of
OHV access and serves as a label for the awards
that will be distributed. When an application
is approved for funding, the recipient then
receives the appropriate GRANT. Yamaha encourages
clubs, associations and agencies to submit detailed
applications for their specific needs.
Each quarter, Yamaha will accept applications
from organizations such as non-profit or tax-exempt
OHV riding clubs, national forests and associations
and national, state and local government agencies.
A committee then will review each application
and award GRANTs to deserving projects.
Once an application is approved and funded,
Yamaha will continue to work with the recipient
to help make each project successful based on
its objectives, whether that is cleaning up
trails, posting signage, or creating educational
opportunities for new riders. The Yamaha OHV
Access Initiative will see projects to fruition
and help each GRANT recipient communicate their
successes through the program’s new web
site and more.
“This is a long-term initiative, and
to make it successful, Yamaha realizes we have
to support projects that promote not only open
access, but sustainable riding areas,”
said Steve Nessl, Yamaha’s ATV/SxS marketing
manager. “We look forward to getting to
know these local riding groups, identifying
their individual needs, and working closely
with them each year to help keep their riding
areas open and even create new opportunities
where possible and appropriate.”
Examples of appropriate projects
for GRANTs might include: |
- Trail development, restoration and
maintenance.
- Trail signage and map production.
- Staging area construction, renovation
and maintenance.
- Safety and education
|
Yamaha has posted a new web page with detailed
information and a downloadable guidelines and
application document. Interested organizations
can find out how to become eligible for GRANTs
at:
www.yamaha-motor.com/ohvaccess.
For general questions, groups can also call
Yamaha’s Customer Relations Number at
1-800-962-7926 or write to: Yamaha OHV Access
Initiative Review Committee, 6555 Katella Avenue,
Cypress, CA 90630-5101.
The program’s web site will also serve
as home for news and information as the program
evolves. A timeline for application submissions
and reviews is located on the home page, and
as projects are funded and completed, Yamaha
will create news updates and gather reports
to show organizations’ successes. The
Yamaha OHV Access Initiative web page will become
a hub of information regarding relevant organizations,
projects and issues on a local level throughout
the country. .
About Yamaha:
Yamaha ATVs and SxS vehicles are designed, engineered
and built tough! Yamaha Motor Corp., U.S.A.
headquarters are located in Cypress, California.
For more information on Yamaha, visit yamaha-motor.com.
www.yamaha-motor.com
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