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                              | 2009 
                                        Honda Rancher 420 AT & ES | 
                          
                                Richfield, Utah – Over 
                                the past decade, Honda has sold over one million 
                                Rancher family utility ATVs, which is a true testament 
                                to its long running popularity, and to continue 
                                its popularity, Honda has continued to refine 
                                the Rancher model line-up. In 2007, the Honda 
                                Rancher was completely redesigned to keep up with 
                                current demands, and it received an all new more 
                                powerful water cooled 420cc OHV longitudinally 
                                mounted engine with electronic fuel injection. 
                                
Now for 2009, Honda has expanded their Rancher 
                                  lineup to 8 available models with the return 
                                  of the ever popular automatic transmission Rancher 
                                  AT, which also is first ever Rancher model available 
                                  with Independent Rear Suspension (IRS). Also, 
                                  several Rancher models including the AT now 
                                  come with Electric Power Steering (EPS), which 
                                  was originally available only on the Honda Foreman 
                                  ATV line-up.
                                
                                   
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                                        The 
                                          Honda Rancher AT new dual clutch gear 
                                          transmission system replaces the Hondamatic 
                                          transmission used on previous generation 
                                          Rancher AT, which utilized motorized 
                                          pumps and pistions for shifting, and 
                                          the new dual clutch transmission technology 
                                          has never been used before in an ATV | 
                                
                                Honda’s new automatic five-speed transmission 
                                  features two modes. The rider is given the choice 
                                  of using either manual shifting with Honda’s 
                                  Electric Shift Program (ESP), where you can 
                                  shift into five forward gears, neutral and reverse, 
                                  with just the push of a handlebar mounted button, 
                                  or the Rancher can shift the forward gears automatically. 
                                  The twin clutch design incorporates predictive 
                                  shifting that was designed to anticipate the 
                                  next gear. When the rider is accelerating or 
                                  decelerating the dual clutch system pre-stages 
                                  the next gear accordingly, which makes the transition 
                                  from gear to gear incredibly smooth, minimizes 
                                  the jerkiness of gear transitions and eliminates 
                                  deceleration between gear changes. The smoothness 
                                  of this new dual-clutch does a good job of helping 
                                  to reduce rider fatigue and ensures that you 
                                  are always in the right gear. 
                                
The all new Rancher AT now comes with Independent 
                                  Rear Suspension (IRS), which is a first for 
                                  the Rancher model line-up. The IRS maintains 
                                  the 6.3” of suspension travel found on 
                                  the other Rancher models with swing-arms, but 
                                  the IRS provides 9.1” of ground clearance 
                                  compared to 6.5” on the other Rancher 
                                  models, which can make a big difference with 
                                  riding over obstacles. Also, the IRS provides 
                                  a much smoother and more comfortable ride while 
                                  giving added stability on rough terrain. 
                                
                                   
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                                    | Honda 
                                        Rancher ES with a straight axle | Honda Rancer AT with IRS | 
                                
                                The new Electric Power Steering (EPS) provides 
                                  seemingly effortless steering and is a huge 
                                  advantage in tight or technical terrain, so 
                                  it takes much less physical effort from the 
                                  rider, and makes for a much more enjoyable all-around 
                                  riding experience. 
                                Honda had anticipated everyone’s desire 
                                  to hit some technical trails with the new Rancher 
                                  AT to test out its capabilities, and to see 
                                  how the new features of the Rancher AT compare 
                                  to Rancher ES and ER, so Honda took the liberty 
                                  of setting up a two day riding adventure, much 
                                  to the delight of all in attendance.